Search interest in city breaks has risen by 50% in Italy over the past 90 days, according to Google Travel Trends 2026 data. The figures suggest more Italians are planning short trips to cities in Italy and Europe, with demand growing for destinations beyond the usual big-name choices.
The trend points to a wider shift in travel habits. Google said that by 2050, about 70% of the global population will be made up of potential travellers, with more people expected to take several short trips a year rather than rely on one long summer holiday.
That changing demand is helping smaller cities gain attention. The data highlights 10 alternatives across Italy and Europe, with a focus on places that are easier to explore on foot, retain a strong local identity and often avoid the crowds associated with overtourism.
In Italy, Perugia is presented as a strong option for a cultural weekend. Its medieval centre, Etruscan arches and scenic squares make it a natural fit for a slower city break. Visitors are encouraged to see Piazza IV Novembre, the Fontana Maggiore and the National Gallery of Umbria, while a newer attraction, the Casa del Cioccolato Perugina, adds a food-focused stop with a museum visit and tastings.
Bergamo is another Italian city featured in the list. The Lombardy city is easy to reach by train from Milan or by low-cost flights from other Italian cities. Its Città Alta, enclosed by UNESCO-listed Venetian walls, combines Renaissance squares, medieval streets and panoramic terraces. Highlights include Piazza Vecchia, the Basilica of Santa Maria Maggiore and the Accademia Carrara, while the historic funicular remains part of the experience.
Other lesser-known destinations in Italy as part of the wider appeal of city breaks. The appeal lies in their scale, walkability and sense of authenticity, which can make them attractive to travellers looking for a short but immersive escape.
Google’s figures underline how search behaviour is changing. Alongside the 50% rise in interest in city breaks, the company also found that people are increasingly looking for destinations that can be visited for a weekend, a public holiday or a brief summer pause. Some of the most searched names include major cities such as Rome, Florence and London, but also less predictable choices such as Palermo and Amsterdam.
The trend for shorter, more frequent travel is shaping what people want from a trip. Instead of a single long holiday, more travellers appear to want several manageable breaks that can be planned around work, school and public holidays.
For the travel industry, the data suggests a need to look beyond the obvious city destinations. Smaller urban centres with strong cultural sites, local food traditions and easy access may benefit as travellers continue to search for alternatives that feel both fresh and practical.
The list of 10 recommended destinations spans Italy and Europe, but the common thread is clear: city breaks are back in favour, and lesser-known places are gaining ground as travellers look for shorter, more flexible trips.
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