Hotel marketing strategies are shifting beyond traditional Google keyword optimisation as artificial intelligence increasingly influences how travellers search for accommodation. The change comes as more consumers use conversational AI tools such as ChatGPT and other AI […]
Hotel Marketing Shifts Beyond Google Keywords in the Age of AI Read More »
Google is bringing digital ID passes to selected European Union countries by the end of summer 2026, allowing users to store a digital version of their passport on a smartphone for use in online identity
American Airlines and Google have signed the largest publicly announced sustainable aviation fuel certificate (SAFc) agreement ever recorded between an airline and a single corporate customer. The deal will unlock 35 million gallons (132 million
American Airlines and Google sign largest-ever SAF deal Read More »
Birthday trips are becoming one of Europe’s clearest travel trends, as more travellers use personal milestones as a reason to book short, experience-led escapes. Google data shared with SiViaggia showed searches linked to birthday travel
Google data show birthday travel bookings rise 70% in a year Read More »
Google says Italians are increasingly searching for low-cost holidays, pet-friendly trips and family breaks, as new travel trends show shifting preferences ahead of the summer season. Budget travel searches rose by 800% over the past
Google searches show Italians choosing budget and pet travel Read More »
Search interest in city breaks has risen by 50% in Italy over the past 90 days, according to Google Travel Trends 2026 data. The figures suggest more Italians are planning short trips to cities in
Google data shows 50% rise in Italian city break searches Read More »
Google has introduced a new feature that allows travellers to track price changes for specific hotels, expanding its suite of tools aimed at helping users find cheaper holiday options. The update enables users to receive
Google adds new hotel price tracking alerts tool for online users Read More »
Virgin Voyages is rewriting the playbook on AI in travel. In less than four months. The kid-free cruise line has grown its fleet of active AI agents by nearly 2,900%, from 50 at the launch of
Virgin Voyages surpasses 1,500 AI agents in less than four months Read More »
Scandinavian Airlines (SAS) has introduced a new digital feature that allows travelers to share the live location of their luggage using Google’s Find Hub tracking technology. The system enables passengers to securely send bag location
SAS introduces Google-powered bag tracking to help recover lost luggage Read More »
Google has opened a new artificial intelligence center in Berlin as part of a €5.5 billion investment program aimed at expanding the company’s infrastructure in Germany by 2029 and supporting wider adoption of AI technologies
Google Opens New AI Center in Berlin With €5.5 Billion Investment Read More »
Google Maps Treks showcases some of the world’s most dramatic landscapes and cultural landmarks through immersive, interactive online tours that go far beyond traditional Street View. The collection allows users to explore remote or protected
A guide to Google Maps Treks and the places you can visit virtually Read More »
Travel often begins long before the plane takes off. It starts with questions, comparisons and the quiet thrill of imagining a new place. This week, that early stage of discovery is getting a digital lift
How Google’s Latest AI Tools Aim to Simplify Travel Planning Read More »
