Scandinavian Airlines (SAS) has introduced a new digital feature that allows travelers to share the live location of their luggage using Google’s Find Hub tracking technology. The system enables passengers to securely send bag location data to SAS teams to help speed up the recovery of missing luggage.
The feature allows travelers to generate a secure, time-limited link showing the live location of a Google Find Hub compatible tag or accessory attached to their bag. The link can be shared with SAS representatives through the airline’s Self Service Reporting Tool, giving staff more precise information to locate and return misplaced luggage.
The Find Hub app allows customers to view their tagged belongings on a digital map. If a bag goes missing during a trip, travelers can activate the Share Item Location function and send a secure tracking link to SAS support teams handling the baggage report.
“We know how important it is for our customers to feel informed and supported throughout their journey. By integrating Find Hub’s secure location sharing capability into our processes, we are giving travelers greater peace of mind and enabling our teams to resolve baggage issues faster. This is another step in our ongoing work to build digital solutions that genuinely make travel easier,” said Massimo Pascotto, Vice President Digital Customer Solutions.
The shared link provides SAS staff with updated location information, helping teams pinpoint and retrieve lost luggage more efficiently. Travelers can stop sharing their bag’s location at any time, and all transmitted data is encrypted to protect customer privacy.
SAS says the system also gives passengers a more active role in tracking their belongings while keeping them informed during the recovery process. Instead of repeatedly contacting customer service for updates, travelers can follow the progress themselves through the location data they share.
The airline is working with partners across the travel industry to ensure the technology functions smoothly across airports and airline systems. Several major global airlines already accept Find Hub location sharing as part of their baggage recovery procedures, and additional partners are expected to join.
SAS said it plans to continue expanding its digital ecosystem through new partnerships and technology tools designed to improve reliability, reduce stress during travel, and enhance the overall customer experience.
