London Re-entered The Top 20 Most Expensive Cities in Europe

UK cities step up the ranking of the most expensive in the world due to the improved strength of the GBP against most currencies, according to the latest Cost of Living report.

Reporting the cost of consumer goods and services in locations around the world for over 45 years, global mobility specialist, ECA International (ECA) captured the data in late February and early March of this year (2020), when many countries were in the midst of battling the first Covid-19 peak, or about to be hit by it. Central London enters the top 20 in Europe and the top 100 in the world for the first time in four years (94^th), overtaking several European cities including Antwerp, Strasbourg, Lyon and Luxembourg City, as well as most major cities listed in Australia.

ECA International’s Cost of Living Survey compares a basket of like-for-like consumer goods and services commonly purchased by international assignees in more than 480 locations worldwide. The survey helps businesses to ensure that their employees’ spending power is maintained when they are sent on international assignments.

Switzerland continues to be one of the most expensive countries in the world, dominating four of the top five most expensive cities. An example of the price disparity, an average medium cappuccino at a café in Zurich costs GBP 4.80, compared to GBP 2.84 in Central London, while a ‘takeaway meal’, such as a burger, fries and a drink, costs GBP 11.36 in Zurich compared to GBP 6.24 in Central London.

Steven Kilfedder, Production Manager at ECA International, explained: “Heading into the survey the UK was more optimistic over the economy than in the recent past, after a budget promising increased spending and clarity over Brexit which boosted the pound from previous lows. At the time the UK seemed well placed to avoid the worst of the pandemic but after 14 weeks of lockdown and facing the biggest recession in modern times and limited progress on Brexit trade negotiations, the pound has returned to previous lows. Although a lot can change, UK cities may well struggle to retain the higher place in the ranking in our next survey.”

Cost of living affected by Covid-19

The economic impact of the Covid-19 pandemic is evident in the Cost of Living ranking for the locations that were first hit with a spread of infection and the uncertainty over the impact. Chinese locations have all dropped in the ranking, as have all locations in South Korea. Beijing dropped from 15^th to 24^th in the global ranking, while Seoul dropped nine places and out of the top 10 from 8^th to 17^th. However, in China, this is also reflective of a longer-term trend of slowing growth and the weakening yuan.

Protests and political unrest affect cost of living in Hong Kong, Colombia and Chile

Months of protests in Colombia and Chile have made significant impacts on their economies, with weaker currencies causing cities in these countries to drop significantly in the ranking. Santiago in Chile ranks 217^th, while Bogota in Colombia ranks a lowly 224^th, for example. Hong Kong also dropped slightly in the global ranking from 4^th to 6^th after months of demonstrations in the city.

Brazilian cities fall in the rankings as volatility continues

All Brazilian cities have fallen out of the top 200 most expensive in the world as the real has plummeted in value in recent years. Volatility is not new to the country, while three years ago Sao Paulo was 85^th in the world the year before that it was 199^th in the world. With the country already facing weak growth before the pandemic hit the country and oil prices collapsed it is likely that there is further volatility ahead.

South East Asian countries continue to rise in the ranking

Thailand, Indonesia, Cambodia, and Vietnam have all risen in the latest ranking. This continues to be a long-term trend as their economies have steadily strengthened in recent years. While locations in these countries jumped up five places on average in the past year, they have risen by an average of 35 places in the last five years, including a 64 place rise for Bangkok to become 60^th most expensive location in the world.

North America makes up almost a third of the top 100 most expensive cities

This time two years ago only 10 North American locations featured in the top 100. As the US and Canadian economies strengthened in the past year, the value of their respective currencies has been pushed up, and so too has the cost of goods and services for visitors and expats. ECA’s report shows locations in USA and Canada now make up 29 of the top 100 most expensive in the world.

A medium cappuccino in a café in London would cost GBP 2.84, meanwhile in New York, it would cost GBP 3.53; a 100g bar of chocolate purchased in Central London would cost GBP 1.69, and GBP 2.81 in New York.

Costs in Cairo continue to rise as Egyptian pound is one of the strongest currencies in the world

Cairo moved to 193^rd in the global cost of living ranking this year, up 42 places on last year – one of the most dramatic increases in ECA’s report. This was thanks to the recovery in the Egyptian pound after a period of steep losses since the currency was allowed to float in 2016 as part of an IMF bailout.

Iran cheapest in the world, while Israel is among most expensive in the world

Tehran, the capital of Iran, is ranked as the cheapest location in ECA’s global Cost of Living report for the second year running despite high levels of inflation.

In contrast in Israel, Tel Aviv and Jerusalem are both in the top 10 most expensive global locations (8^th and 9^th respectively), after consistently increasing in cost in the last five years thanks to the long-term strength of the shekel.

Global Top 20 Most Expensive Locations for Expatriates

European Top 20 Most Expensive Locations for Expatriates

For further information about ECA International and its Cost of Living report, please visit: https://www.eca-international.com/home

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