In a dating world ruled by endless swipes, algorithm fatigue and the pressure to “find the one” amongst a sea of lacklustre profiles, the Singapore Tourism Board (STB) is inviting singles to try something new and refreshingly human.
Launching ahead of Lunar New Year and Valentine’s Day, “Aunties, Not Algorithms” revives a time-honoured tradition: matchmaking, guided by aunties (who often know best).
‘Aunties’ is used in some cultures as a term of affection and respect for an older woman, whether or not she is the sister of one’s father or mother, or the wife of one’s uncle or aunt. In Singapore and in parts of Asia, aunties are more than just relatives — they’re trusted guides, known for their warmth, big hearts, and brutal honesty, offering wisdom you can’t replicate with a swipe.
As we head into the Year of the Horse, which symbolises movement and new beginnings, “Aunties, Not Algorithms” invites participants to submit their profiles for auntie-led matchmaking. Comedian Atsuko Okatsuka and Singaporean actress Tan Kheng Hua step into their roles as celebrity aunties, joined by astrologer and matchmaker Aliza Kelly, to pair two people for an auntie-approved first date in Singapore to savor the city’s food, culture, and vibrant spirit.
“I’ve heard the dating horror stories. From doomscrolling to awkward small talk to people ghosting you. I don’t want anyone to suffer that anymore,” said Atsuko Okatsuka. “Becoming an auntie to help someone skip the apps and land an epic first date in Singapore — a place full of amazing food, culture, and personality — is an honor! I’m here to report for duty.”
An Auntie-Approved First Date in Singapore
Starting from now, singles can submit their profiles at FirstDateInSingapore.com for the chance to be matched by celebrity aunties and a matchmaker — no swiping required.
What’s in store for the matched pair:
- An auntie-approved first date featuring an exclusive authentically Singaporean cooking class with Michelin-starred Chef Malcolm, where chemistry builds over bold Peranakan flavours and shared plates
- Round-trip flights to Singapore and a centrally located hotel stay at one of the city’s standout properties
- An auntie-approved itinerary and spending stipend, giving the couple time to explore Singapore
From meals at hawker centers to neighbourhood walks, skyline views and moments that invite travellers to slow down, Singapore is built for connection. It’s a place where food sparks conversation, culture creates shared experiences and even a first date can turn into something memorable.
“With iconic skyline views, lush gardens and lively waterfronts at every turn, Singapore sets a picture-perfect backdrop for a first date,” said Eileen Lee, Senior Vice President, Americas at Singapore Tourism Board. “Whether it’s a reunion or a fresh start, our city offers experiences that bring people together — through our food, culture and a sense of celebration that’s felt year-round.”
The contest is open for entries through March 13, 2026.
To learn more, visit FirstDateInSingapore.com and follow along using #AuntiesNotAlgorithms and #FirstDateInSingapore.
Photo credit: Singapore Tourism Board
