Visa-free travel for Chinese tourists is proving to be a game-changer for Malaysia. Since the policy was implemented on December 1, 2023, allowing Chinese citizens to enter Malaysia without a visa until December 31, 2026, the country has seen a surge in Chinese tourist arrivals.
By June 2024, Malaysia had welcomed 1,449,711 tourists from China, marking an impressive 190.8% increase compared to the 498,540 arrivals in the same period of 2023, according to Tourism Malaysia.
This significant growth in tourism from China is not just about visa policies; it is also about improved connectivity. On August 25, Tourism Malaysia’s Director-General Manoharan Periasamy, along with representatives from 9 Air and Malaysia Airports Holdings Berhad (MAHB), welcomed passengers from Guiyang aboard flight AQ1211—9 Air’s inaugural flight to Kuala Lumpur International Airport Terminal 2. This new weekly route is the latest addition to 9 Air’s international network, marking an essential development in linking Guiyang, a city in Guizhou Province, directly to Malaysia.
Manoharan Periasamy highlighted the impact of these direct flights, saying, “With these direct flights, Chinese tourists can now easily explore Malaysia’s diverse attractions, from the iconic Petronas Twin Towers in Kuala Lumpur to the beautiful beaches of Langkawi Island, the cultural splendours of Melaka, and the opportunity to experience unique cultural attractions, historical landmarks, and Malaysia’s renowned cuisine.”
9 Air, a low-cost carrier based in China, is the first and only budget airline serving Central and Southern China with its primary hub at Guangzhou Baiyun International Airport. With existing flights to Thailand, Russia, Japan, and Laos, Malaysia is now the latest addition to its expanding list of international destinations.
The new route not only caters to travelers from Guiyang but also plays a pivotal role in fostering tourism growth between China and Malaysia, particularly benefiting the tourism industry in Guizhou Province.
The visa-free entry policy and the addition of direct flights are expected to make Malaysia a more accessible and attractive destination for Chinese tourists. Malaysia offers a wide range of experiences that cater to diverse interests, from urban adventures and cultural heritage to natural wonders and culinary delights.
The Petronas Twin Towers in Kuala Lumpur, a global architectural icon, continues to captivate visitors, while Langkawi Island’s pristine beaches offer a serene escape. The historical city of Melaka, a UNESCO World Heritage Site, invites tourists to delve into Malaysia’s rich past. Coupled with the country’s famous culinary scene, featuring dishes like nasi lemak and char kway teow, Malaysia presents a compelling destination for Chinese travelers looking to explore Southeast Asia.
Tourism Malaysia is optimistic that the visa-free policy and increased flight connectivity will continue to drive growth in Chinese tourist arrivals. With its diverse offerings and enhanced accessibility, Malaysia is poised to strengthen its position as a preferred destination for Chinese tourists in the coming years.
