IHG Hotels & Resorts is expanding rapidly across Europe, adding more than 32,800 rooms over the past three years, marking growth of 27% as demand for travel across the region continues to rise.
The company opened a record 102 hotels and signed 117 new properties in 2025, bringing its European portfolio to more than 1,230 open and pipeline hotels across over 40 countries.
The expansion comes amid strong investment and travel demand, with European hotel investment reaching €27 billion across more than 1,050 hotels in 2025, while the region welcomed around 793 million international arrivals. Germany is a key market in this growth, accounting for more than 20% of IHG’s open rooms and nearly 20% of its development pipeline.
IHG’s growth spans all segments of its portfolio, from luxury and lifestyle brands to essential and extended-stay offerings, reflecting a strategy to strengthen its presence across major European destinations.
Recent highlights across IHG’s European portfolio include:
- Luxury and Lifestyle: Openings and signings such as Six Senses London and InterContinental Prague, alongside expansion of Kimpton and Vignette Collection
- Premium: Launch of Noted Collection and new signings including Crowne Plaza Marne-la-Vallée near Disneyland Paris, plus continued growth of voco and Ruby Hotels
- Essentials: Garner brand expansion across the UK, Germany, Italy and Turkiye, with Holiday Inn remaining over 60% of the portfolio
- Suites: Candlewood Suites debuting in Iceland and Staybridge Suites entering Italy with a Milan property
“Across Europe, IHG continues to build strong momentum as we purposefully scale our portfolio, surpassing 150,000 open rooms in the region – a significant milestone for our business. We are growing both new and established brands in priority markets to strengthen our presence across all four segments, underpinned by sustained investment in our enterprise to ensure every IHG brand and hotel remains competitive.
“It is also a moment to recognise our hotel teams across Europe, who consistently deliver exceptional guest experiences in some of the world’s most desirable cities and resort destinations. This achievement reflects the collective strength of our colleagues in more than 40 countries and their unwavering commitment to bringing IHG’s True Hospitality for Good to life.” said Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts.
Germany remains central to IHG’s expansion strategy, with more than 32,700 open rooms and 8,340 rooms in development, making it one of the company’s fastest-growing markets in Europe. The country’s strong domestic demand and outbound travel flows are helping to drive performance across IHG’s wider European network.
Conversions are playing an increasingly important role in the company’s growth, accounting for 84% of room openings and 61% of room signings in Europe in 2025. This reflects growing interest from hotel owners seeking faster and lower-risk ways to enter the market through established brands.
IHG’s largest European markets include the UK and Ireland with 404 open and pipeline properties, Germany with 242, France with 84 and Spain with 81, highlighting the scale of its regional footprint.
The latest expansion underscores Europe’s continued strength as a global travel destination, as hotel groups compete to scale up operations and meet rising demand across both leisure and business segments.
