TUI Hotels & Resorts is set to mark the Asian debut of its luxury hospitality brand, Mora, with the opening of The Mora Singapore in September 2026. The brand is aimed at holidaymakers who value elevated experiences designed to suit their personal preferences. The first hotel is located in Zanzibar.
Nestled within the Labrador Nature Reserve, the Mora Singapore offers a tranquil retreat just 10 to 15 minutes from the country’s vibrant heart.
Set in a colonial bungalow, the property features 20 guest rooms and suites, an outdoor swimming pool, and an indoor jacuzzi. A neighbouring building offers an executive lounge, a bar and two restaurants.
“Singapore is the perfect destination for The Mora’s Asian debut. Located in one of Asia’s most vibrant and cosmopolitan gateway cities, the hotel will introduce The Mora’s distinctive lifestyle to both international and regional travellers,” says Artur Gerber, CEO TUI Hotels & Resorts. “Surrounded by 22 hectares of greenery the hotel provides the ideal backdrop for our philosophy of laid-back luxury and contemporary spirit.”
Portfolio of curated experiences
Via the TUI Musement App, The Mora guests also have access to a curated portfolio of experiences that showcase Singapore’s culture, cuisine and waterfront from unique perspectives. Highlights include a small-group Singapore local food tour, where guests eat like a local; a small-group history and culture tour with river cruise, combining visits to key landmarks, such as Merlion Park and Marina Bay, with a traditional bumboat ride along the Singapore River; and a luxurious sunset cruise on a catamaran, sailing around the Southern Islands aboard a spacious 40‑foot catamaran with panoramic skyline views.
New hotel in Bali
Following the launch in Singapore, The Mora will continue its expansion with an additional project currently under development: The Mora Munduk in Bali, Indonesia. As the brand grows, The Mora aims to establish a collection of destinations across Asia, creating places designed for living in the moment, where laid back luxury meets authentic travel experiences.
The brand’s philosophy is rooted in its name, derived from the Latin word for pause, and expressed through its guiding idea: “Pause, Play, Stay – Discover Laid back Luxury.”
In a fast-paced world shaped by routines and expectations, The Mora invites guests to slow down, let go of rigid frameworks, and follow their mood into the moment. Each stay is designed as an opportunity to reconnect with oneself, with others, and with the destination, creating space for spontaneity, curiosity, and wonder.
