Asia’s largest B2B travel trade show ITB Asia 2026 will return to the Sands Expo & Convention Centre in Singapore from 21 to 23 October 2026, co-located with MICE Show Asia and Travel Tech Asia. Over three days, the event is expected to welcome more than 18,000 participants, 1,500+ quality buyers, over 1,000 exhibitors and more than 160 speakers from across the global travel and tourism industry.
The show will introduce new Experience Zones, alongside curated Guided Tours designed to create targeted business opportunities.
“The travel industry is undergoing a profound transformation driven by evolving traveller expectations and rapid technological advancement. With our 2026 theme, ITB Asia places human-centred design at the core of industry dialogue,” said Darren Seah, Executive Director of Messe Berlin Asia Pacific, the organiser of ITB Asia. “In its 19th edition, ITB Asia continues to serve as the industry’s leading platform in the Asia-Pacific region, enabling meaningful connections, collaboration and real business outcomes.”
Resorts World Sentosa has been confirmed as the Official Integrated Resort Partner for ITB Asia 2026. As one of Singapore’s leading integrated resorts, its participation underscores the event’s position as a key platform connecting global travel and tourism stakeholders across the Asia-Pacific region.
New Experience Zones to Spotlight High-Growth Travel Segments
In response to evolving traveller demand and emerging industry trends, ITB Asia 2026 will introduce new Experience Zones dedicated to Gastronomy Tourism, Wellness Tourism and Adventure Tourism, designed to deliver focused visibility and create targeted business opportunities for exhibitors active in high-growth travel segments.
The new Experience Pavilion powered by Tripadvisor, will highlight the growing importance of experiential travel and provide a dedicated platform for exhibitors to inspire, engage and connect.
Curated Guided Tours Debut at ITB Asia
For the first time, ITB Asia will launch curated Guided Tours designed to connect buyers with targeted exhibitors across key sectors. The tours aim to facilitate structured exhibitor discovery and create more focused networking opportunities across the exhibition floor, enabling buyers to maximise their time onsite and engage directly with exhibitors aligned to their business objectives.
Strong International Participation Across Exhibitors
The exhibition floor will feature a diverse global line-up of key industry players. Confirmed exhibitors include tourism and travel companies such as Tourism Fiji and Turespaña, both new to ITB Asia 2026, as well as Booker Travel, Crossing Vietnam Tours, Go Galapagos, In Tours Portugal, Tourgreece, Towns of Italy and Thames River Sightseeing.
Airlines, attractions and destination operators including EVA Airways Corporation, Mandai Wildlife Group, Sentosa Development Corporation, Paradise City and Magical Pond Resort will also be participating.
Hotel Groups and Hospitality Brands are represented by BWH Hotels, GP Hotel Management, Melia Hotels International, ONYX Hospitality Group, Outrigger Resorts & Hotels, Pan Pacific Hotels Group, Radisson Hotel Group, The Shilla Hotels & Resorts, TUI Hotels & Resorts, United Hotels of Portugal, Worldwide Hotels and Wyndham Hotels & Resorts.
National and regional tourism organisations from Thailand, Czech Republic, Indonesia, Malaysia, Lithuania, Malta, Singapore, China, Bosnia-Herzegovina, Taiwan, Philippines, Germany, Estonia, Maldives, Estonia, Finland, Hungary, Norway and USA will be participating at ITB Asia 2026.
At MICE Show Asia, confirmed exhibitors include Liberty Development GmbH, Ayana, Le Méridien Phuket Beach Resort and Festive Travel Event Management and Car Rent.
Travel Tech Asia will feature leading technology providers such as Exely, GoGlobal Travel, Juniper Travel Technology, Korean Tourism Startup Center, LY.com, OHMYHOTEL, Rakuten Travel Xchange, RateHawk, Sunrate Solutions, ToursHub and Tripla.
Buyer Elite Programme Continues to Drive Business Outcomes
The Buyer Elite Programme continues to play a key role in ITB Asia’s business matchmaking offering, facilitating high-quality, pre-arranged meetings between exhibitors and hand-picked Leisure, MICE, Corporate and Travel Technology buyers for meaningful business outcomes.
