U.S. Customs and Border Protection (CBP) has reported seizing more than $29 million worth of counterfeit FIFA World Cup 2026 merchandise during fiscal year 2026 as it ramps up security and border operations for one of the world’s largest sporting events. The agency said it has deployed more than 700 employees nationwide to support international travel, protect consumers and combat illegal trade throughout the tournament.
The measures form part of a wider strategy to process millions of international visitors efficiently while strengthening security, preventing human trafficking and stopping counterfeit goods from entering the market. CBP said its preparations also include new digital tools and expanded trusted traveller programmes to help manage increased passenger volumes.
Rodney S. Scott, CBP Commissioner, said the agency’s role extends beyond border security to supporting legitimate travel during the tournament.
“Our mission at CBP is to secure our nation while facilitating legitimate trade and travel,” said Rodney S. Scott, CBP Commissioner. “For the FIFA World Cup™, this means ensuring a safe, secure, and efficient experience for all visitors, while vigorously protecting our economy and consumers from illicit goods like counterfeits.”
CBP said its Office of Field Operations processed millions of Electronic System for Travel Authorization applications ahead of the tournament. It also launched a dedicated FIFA World Cup 2026 website and introduced an artificial intelligence virtual assistant called Compass, which has already answered more than 78,000 traveller enquiries in multiple languages.
The agency also expanded its trusted traveller programmes before the tournament. More than 2.1 million applicants were enrolled before kickoff, while 14 Global Entry and NEXUS enrollment events held overseas added another 10,000 trusted travellers ahead of the competition.
Counterfeit goods remain a major focus
CBP said protecting intellectual property has become a key part of its World Cup operation. During fiscal year 2026, officers seized counterfeit FIFA-related merchandise with an estimated manufacturer’s suggested retail value exceeding $29 million had the products been genuine.
The agency said counterfeit enforcement is designed not only to protect brand owners but also to safeguard consumers, legitimate businesses and the wider economy. Officials warned that proceeds from counterfeit sales can support organised criminal networks and exploit forced labour.
CBP’s Office of Trade worked alongside intellectual property rights holders by providing frontline officers with guidance to identify and intercept counterfeit products arriving in the United States.
The agency has also published consumer guidance through its Truth Behind Counterfeits campaign, encouraging football fans to purchase official merchandise from reputable retailers and avoid suspicious online offers during the tournament.
Airspace and border security strengthened
Security measures extend beyond ports of entry. CBP’s Air and Marine Operations has supported host cities with aerial surveillance and real time operational awareness.
In Kansas City, Air and Marine Operations provided live video support to local law enforcement agencies, allowing authorities to monitor crowds and respond more quickly to potential threats during matches.
CBP said it has also worked alongside federal, state and local agencies on what it described as the most comprehensive airspace security and drone mitigation operation in U.S. history for a sporting event.
Authorities have seized more than 600 unauthorised drones since the tournament began. During the first week alone, the Department of Homeland Security and the FBI confiscated 21 drones operating in restricted World Cup airspace in Georgia.
The agency said the combined measures are intended to balance efficient travel with strong security as millions of football supporters visit the United States during FIFA World Cup 2026. CBP added that cooperation across government agencies remains central to protecting travellers, facilitating lawful commerce and maintaining secure borders throughout the tournament.
