Bench Events, the global business event organizer, has appointed Jean Perrochon to spearhead the development and launch of new events worldwide.
In his position as Commercial Director, Jean will be responsible for developing sponsorship and new business revenues across Bench Event’s international portfolio. Bilingual in French and English, Jean was raised in Côte D’Ivoire and England. He has worked closely with government organizations and investors in Europe, Africa, and the Middle East.
Jean has more than 18 years’ B2B media experience across a range of industry sectors, working for some of the world’s best-known media brands and with development agencies and major businesses worldwide. He will be supporting the launch of FIHA – Bench Events’ new hotel investment conference for the Francophone African markets – Forum de l’Investment Hôtelier Africain. This inaugural event, the sister of the hugely successful African Hotel Investment Forum (AHIF), will take place on 7-8 February 2019 at the Mövenpick Hotel Mansour Eddahbi in Marrakech, Morocco.
As well as supporting the development of the Francophone portfolio Jean will also be working on developing the commercial plans for Global Restaurant Investment Forum (GRIF) in Amsterdam. In 2019 he shall work across the Bench Events portfolio enabling the organization to achieve their exciting growth plans. He is passionate about nurturing commercial opportunities to drive local and international investments worldwide.
In his spare time, Jean enjoys exploring the world with his wife and two young sons, watching Arsenal FC, French rugby and sampling global cuisine.
Jonathan Worsley, Chairman of Bench Events, said: “We are delighted to be able to add such fantastic international experience to our team. Jean will add a whole new dimension to the development of our business across Africa, the Middle East and Europe.”
