- Özgür Töre
Continent Worldwide Hotels announced the signing of a management agreement with Bin Daajam Hotel Company to operate the existing Al Ertiqaa Hotel Jeddah.
The hotel will be upgraded and renamed as the Continent Al Ertiqaa Hotel, Jeddah, and will be a full-service hotel.
“This is the second agreement signed with Bin Daajam Hotel Company, as the Riyadh property is already being operated as the Continent Al Waha Hotel since December 2022” said Shady Boueiry, Managing Director MENA & Principal of Continent Arabia C/O S.H.S LTD, Lebanon, who holds the Exclusive Master Franchise rights of the Continent Hotels & Resorts brand in the region, said, “It is the proof of trust in our brands and services provided to our stakeholders in the region”
The new Continent Al Ertiqaa Hotel Jeddah is located in the Hera Street district, just a 13-minute drive from King Abdulaziz airport. Guests can access Al Tayebat International City within 6 km from the hotel, while Mandarin Avenue is around 15 minutes’ walk away. The hotel is also 4.3 km from Billy beez and other main attractions of Jeddah.
The hotel has 80 rooms with a mini-kitchen and a dressing room. A flat-screen TV with satellite channels and wireless Internet along with a mini bar fridge and coffee/tea makers are provided. Self-catering facilities include a microwave oven and kitchenware. Offering comforts like hair dryers and shower caps, the bathrooms also feature a bidet, a roll-in shower and a sink. The hotel will have various dining options such as Continent’s trademark fine dining restaurant “People” and at the “Aromas Coffee Shop” including Turkish and Western Cuisine, open for Breakfast, Lunch and Dinner both buffet and a la carte as well as 24 hours Room Service.
Ethem Zagikyan, Managing Director & Principal of Continent Worldwide Hotels, said, “We strongly believe in Saudi Arabia’s potential for growing Continent Worldwide’s portfolio of brands, with its vibrant culture and heritage and strong tourism infrastructure” and added, “We are delighted to be working with Continent Arabia C/O S.H.S LTD on our expansion plans in the region, which we believe will raise the benchmark for upscale accommodation in the area.”
The company currently has three operational properties in Saudi Arabia – with a further six Continent Hotel branded properties expected to open by 2023 in Dubai, Beirut and the Kingdom of Saudi Arabia.
