- Özgür Töre
The German National Tourist Board (GNTB) will be showcasing a range of key destinations at Arabian Travel Market (ATM) 2019, which takes place at the Dubai World Trade Centre from 28th April to 1st May.
Participants from Germany partnering with the GNTB this year include the ‘Hotel Palace Berlin’; ‘Frankfurt Tourist and Congress Board’; ‘Baden-Baden Tourism Board’; ‘OUTLETCITY METZINGEN’, the State Tourist Board SouthWest-Germany (Baden-Württemberg Tourismus) and the Black Forest Highlands (Hochschwarzwald Tourismus).
The GNTB’s tourism partners covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks, each has its own unique proposition, whether spring, summer, autumn or winter, emphasizing that Germany is a diverse and unique all year-round travel destination.
Underscoring the relevance of ATM to ‘Destination Germany’, Sigrid de Mazieres, Director for the Gulf countries at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB), commented:
“ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to the breathtaking countryside with fairytale castles, lush forests, and mountains. In addition, there are great family attractions, excellent shopping centers, and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”
The GCC market is Germany’s third-largest non-European source market behind China and the US and is important for Germany. GCC travelers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travelers.
According to the latest forecast from the GNTB, GCC nationals visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being UAE, Saudi Arabia, and Kuwait.
The forecast increase is being attributed to the collective efforts of all German Tourism stakeholders identifying and accommodating the travel requirements of GCC nationals, not to mention the excellent connectivity provided through flights from the GCC to Frankfurt, Munich, Dusseldorf, Hamburg, and Berlin. In Germany’s hospitality and retail sectors, it is common to meet Arabic speaking staff, familiar with Islamic culture and tradition. Hotels offer copies of the Quran and prayer mats on demand, connecting family rooms, plus restaurants serving halal food are easy to find.
Germany’s attraction as a destination of choice for tourists is further illustrated by the number of visitors recorded in 2018. Last year, Germany’s inbound tourism figures reached record levels for the ninth year in a row. According to the German Federal Statistical Office, there were 88 million international overnight stays recorded (in accommodation establishments with at least ten beds) – an increase of 5% compared with 2017.
According to IPK World Travel Monitor’s annual survey, in 2017, Germany was the top-ranked country among European tourists for cultural trips and with 13.1 million inbound business travelers from Europe, it ranked number one as a business destination in 2018.
The German National Tourist Board (GNTB) will be at ATM 2019 stand no. EU5930.