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MICE

The eighth IMEX America closed on October 18 with a series of new records. A record of over 13,000 participants took part in the event, and among them were 6,000 plus attendees including more than 3,300 hosted buyers.

While tourism has long been seen as a tool for economic development, more and more regions and cities around the globe are recognizing the vital part Meetings, Incentives, Conventions and Exhibitions (MICE) play on economic growth, with MICE delegates contributing as much as four times more per visit than leisure tourists. This knowledge is driving a demand for experienced MICE professionals worldwide.

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