Accor, in partnership with Amchase Phuket HP (Thailand) Ltd., is set to redefine Phuket’s hospitality scene with the launch of the Andaman Beach Hotel Phuket – Handwritten Collection.
Scheduled to open in Q4 2023, this addition is positioned close to the popular Patong Beach. With 161 guest rooms that boast private balconies to capture the island’s charm, this venture is a significant stride for Accor in the region.
After successfully introducing the Handwritten Collection in Singapore, the rebranding of the Andaman Beach Hotel marks its debut in Thailand. The property aims to reflect the charisma of its hosts, ensuring every guest encounter is sincere and memorable. It promises a culinary delight with its all-day dining restaurant, specialized outlets for pizza and Indian cuisine, and a bar tailored for deep and meaningful interactions.
“The Andaman Beach Hotel Phuket – Handwritten Collection embodies our commitment to unparalleled guest experiences,” said Garth Simmons, CEO of Accor’s Premium, Midscale & Economy Division in Asia. Michiel Lugt, the hotel’s General Manager, echoed this sentiment, expressing excitement about the collaboration with Accor and the prospect of offering guests a serene and memorable escape in Phuket.
Strategically situated on Phuket’s west coast, the hotel’s location offers quick access to Patong Beach and the cultural heart of Phuket Old Town. Launched by Accor in January 2023, the Handwritten Collection features unique hotels aiming to provide a personal touch to hospitality, mirroring the affection of handwritten notes. With hotels already operational in countries like Australia, France, and Estonia, the brand is rapidly gaining popularity worldwide.
As the countdown begins for the October 2023 grand opening, Andaman Beach Hotel Phuket – Handwritten Collection promises more than just a stay—it offers an emotion, a sense of connection, and an authentic Phuket experience.