Choice Hotels EMEA has taken the wraps off its first revamped property. This move is a significant step in the company’s regional brand overhaul.
The Comfort Hotel Prague City East, located close to Prague’s bustling city centre, now sports a vibrant pop art theme, reflecting Choice’s renewed Comfort brand vision.
The hotel’s redesign caters to value-conscious travelers. It promises not only efficient service but also a warm, lively ambiance. The strategic location further ensures guests get the best value for their money.
Embracing the Energy of Colour
Choice grants its franchisees considerable design freedom. The Comfort Hotel Prague City East’s makeover embodies this, emphasizing the vitality of color. The pop-art motif is evident everywhere, from rooms to communal areas, adding a lively touch to the hotel’s spacious interiors.
A notable addition is the Comfort Hub. This multi-functional space is the first thing guests encounter. It serves multiple purposes, from check-ins to a quiet workspace or a lounge for social interactions.
The Roaming Comfort Crew is another highlight. This dedicated team ensures every guest feels warmly welcomed and enjoys a personalized stay. Over the next year, other Comfort hotels in the EMEA region will undergo similar transformations, with Choice Hotels’ support. A unique aspect of this brand refresh is the “We Love Local! Programme”, encouraging hotels to integrate local cultural elements.
The Comfort Hotel Prague City East has already embraced this initiative. It now houses four bee hives on its rooftop terrace. These hives have produced a whopping 50 kilograms of honey. This golden delight not only graces the breakfast tables but also serves as a token of gratitude for business associates. Plans are afoot to add more hives next year, underscoring the hotel’s commitment to sustainability and biodiversity.
Nick Bosworth, Choice Hotels EMEA’s Director of Marketing, Brand, and Loyalty, expressed his enthusiasm. He highlighted the company’s ambitious journey to rejuvenate its entire EMEA brand portfolio. The revamped Comfort Hotel Prague City East is a testament to this commitment. Bosworth praised the CPI Hotels team and the hotel for their relentless efforts over the past year.
CPI Hotels CEO, Mr. Jan Kratina, shared this sentiment. He expressed delight at unveiling the hotel’s vibrant transformation. Kratina emphasized the hotel’s commitment to offering guests more than just a comfortable stay.
The hotel’s strategic location, close to Prague’s airport and well-connected by tram and metro, makes it an ideal base for exploring the city. The Comfort brand’s revamp is a response to consumer research from the UK, France, and Germany. The insights revealed a demand for genuine hospitality, modern design, and local engagement.
Choice Hotels EMEA’s portfolio is diverse. It includes brands like Comfort, Clarion, Quality, Sleep Inn, and the Ascend Hotel Collection, spread across multiple countries in Europe and the Middle East.
