Charlecote Pheasant

Choice Hotels EMEA Expands with Historic Hotel Near Shakespeare’s Birthplace

Choice Hotels EMEA, the 100% franchise-focused hotel company, has recently incorporated a historic 16th-century hotel into its Clarion collection, located near the renowned town of Stratford-Upon-Avon in England.

The Clarion Charlecote Pheasant Hotel is a blend of historic allure and contemporary comfort, offering 70 stylish rooms, fine dining, a bar, tennis courts, and versatile event spaces like The Hampton Suite.

Nestled in the charming village of Charlecote, Warwickshire, and managed by Vine Hotels, this former farmhouse is a mere stone’s throw from the cultural heart of Stratford-upon-Avon, William Shakespeare’s birthplace. The hotel enjoys a prime location for tourists and business travelers alike, being conveniently close to major transport routes and Birmingham International Airport.

Embracing Choice Hotels EMEA’s innovative Clarion brand vision, the hotel will feature local touches that enhance its unique character and cater to guests’ individual tastes and preferences. The Clarion Charlecote Pheasant Hotel will proudly display Shakespeare-inspired elements, including Story Cards and a Cabinet of Curiosities, offering guests an immersive experience.

The Clarion Café, positioned as the hotel’s social hub, will serve a bistro-style menu all day, featuring local and seasonal dishes. It will also provide an assortment of gourmet and specialty items, presenting guests and locals a place to dine, unwind, or work, while also presenting the hotel with new revenue streams.

With the option to feature bespoke bars and artisanal pop-ups, the Clarion Charlecote Pheasant Hotel promises guests a signature gin experience at the bar, reflecting the hotel’s dedication to personalized guest experiences and local flavors.

Choice Hotels EMEA Head of Development, Arnoud Vink, said: “The addition of this charming hotel to the Choice Hotels portfolio further enforces our commitment to continuing to grow our UK portfolio, and our ambition to offer our guests exceptional experiences in unique locations across EMEA.

“With its picturesque surroundings and proximity to Shakespeare’s birthplace, our newest Clarion hotel is poised to become a sought-after destination for leisure and business travellers alike.

“We look forward to providing memorable stays to guests and offering them the unique and authentic experiences that our newly refreshed Clarion brand is known for.”

Garin Davies, CEO of Vine Hotels added: “The Charlecote Pheasant is a wonderfully historic hotel, set in an exceptional location at the heart of the country.  The expert support and international profile of the Clarion brand will allow the hotel to develop a larger UK and international reputation. I am delighted that the hotel can now be shared with this wider audience.”

The hotel also has a range of conference and meeting rooms available to suit the needs of business events. They can accommodate anything from six to 160 delegates with spaces that offer significant natural daylight.

All hotels under Choice Hotels EMEA participate in the Choice Privileges rewards program, enabling travellers to earn and redeem points for rewards nights stays at more than 7,500 hotels around the world.  The property is expected to be particularly popular among the 63 million Choice Privileges members worldwide, since Stratford-Upon-Avon is renowned as the hometown of William Shakespeare, making it a destination of great fascination for many travellers.

Together with the rest of Choice Hotels EMEA’s portfolio, the Clarion brand is well underway on its major brand refresh, inspired by research into travellers’ expectations in key markets.

The Clarion brand framework enables each Clarion hotel to reveal its unique personality, encompassing food, art, design, local produce, lighting and music for its own local style.

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