Choice Privileges, the awards winning rewards program of Choice Hotels International, Inc. (NYSE: CHH), has announced an exhilarating sponsorship for the 2024 NASCAR Cup Series season with Trackhouse Racing.
This collaboration marks a significant step in the program’s ongoing revitalization, offering members exclusive VIP passes, grandstand tickets, merchandise, and more throughout the racing season. This move is part of Choice Privileges’ strategy to enhance member rewards and experiences, following its successful involvement in college sports events.
Julie Purser, Vice President of Loyalty Strategy and Membership Rewards at Choice Hotels International, explains the rationale behind the expansion. “We recognize that our Choice Privileges members value unique experiences, and we’re excited to include all 38 races of the 2024 NASCAR Cup series season in our Choice Privileges Experiences,” she stated. This initiative aligns with members’ preferences for earning valuable Choice Privileges points through hotel stays, which can then be redeemed for these one-of-a-kind experiences.
The 2024 NASCAR season will see Choice Privileges offering a range of exclusive, redeemable experiences for members. These include access to the Trackhouse garage and pit road before the race, tours of the garage and pit road, meet-and-greets with the pit crew and driver Daniel Suarez, and pre-race hospitality complete with food and drink.
In its role as a season-long sponsor, Choice Privileges will not only offer experiences at all 38 races but will also feature prominently in the primary paint scheme, branded fire suits, and race team t-shirts at select races across various locations, including the Kansas Speedway and Charlotte Motor Speedway.
Justin Marks, Founder and Owner of Trackhouse Racing, expressed his enthusiasm for the partnership. “Partners like Choice Hotels are exactly what we look for. They are a globally recognized company, and their involvement with Trackhouse is a testament to the hard work of our team. We’re thrilled about the exciting programs they have planned for 2024, which are sure to attract both Trackhouse fans and NASCAR enthusiasts.”
Choice Privileges members can earn points through stays at over 7,000 Choice-branded hotels across various brands in 46 countries. Additionally, members can accumulate points via two new co-branded credit cards, earning on everyday purchases such as gas and groceries. Choice’s brand portfolio spans from luxury to economy hotels, catering to a diverse range of travel needs.
