U by Emaar, Emaar Properties’ prestigious loyalty programme, continues its expansion to Bahrain, after launching in Saudi Arabia. It introduces two exquisite beachfront properties to its esteemed members.
With the inclusion of Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain, U by Emaar members can now indulge in unparalleled luxury and lifestyle experiences. They can also earn and redeem Upoints, the programme’s currency.
Address Beach Resort Bahrain offers a beachfront hotel with direct shopping access at Marassi Galleria Mall. It sets a new standard for luxury stays in Bahrain.
Meanwhile, Vida Beach Resort Marassi-Al-Bahrain marks the debut of the Vida Hotels and Resorts brand in the kingdom. It offers a chic and contemporary beach resort retreat.
As part of U by Emaar, members receive exclusive benefits and rewards at these new properties. Perks include room upgrades, late check-out, dining discounts, spa savings, and exclusive members-only experiences.
Members earn Upoints for every stay and spend at the hotels. These points can be redeemed for complimentary nights, dining experiences, and spa treatments across all participating venues in the region.
U by Emaar offers four tiers of membership: Black, Silver, Gold, and Platinum. Each tier unlocks a higher level of privileges and perks for its members. This system ensures that every member enjoys a tailored and rewarding experience.
Mark Kirby, Head of Emaar Hospitality Group, expressed his enthusiasm about the expansion. “We are delighted to expand U by Emaar to Bahrain, one of our key markets in the region. We welcome our members to experience two exceptional hotels that reflect our commitment to excellence and innovation.”
U by Emaar is free to join and open to anyone over the age of 18.
