Hilton, a global leader in the hospitality industry, has unveiled two groundbreaking digital innovations aimed at transforming the travel experience for small and medium-sized enterprises (SMEs).
These initiatives underscore Hilton’s unwavering commitment to digitally enhancing the business travel journey for SMEs, which form the crux of the global economy and account for approximately 85% of Hilton’s business transient guests.
Set to launch in the upcoming year, these innovations include:
Hilton for Business: This comprehensive program, currently undergoing testing with a select group of customers, is set to roll out globally in the near future. It will introduce a dedicated booking website tailored for SMEs. Key features of this program include:
- Portfolio-wide Discounts: SMEs enrolled in Hilton for Business can avail discounted rates across Hilton’s vast global portfolio, spanning over 7,000 properties.
- Loyalty Benefits: Businesses will be rewarded with Hilton Honors Bonus Points upon program registration and for achieving travel milestones. Regular Hilton Honors members will continue accruing points for their stays.
- Rapid Onboarding: The registration process for Hilton for Business is streamlined, ensuring businesses can enroll effortlessly online.
- Program Management: The program offers a robust management system, allowing business owners to assign varying permissions to team members, ensuring flexibility and control.
Small Meetings and Event Packages via Events.Hilton.com: Recognizing the increasing demand for in-person gatherings, Hilton is enhancing its event booking capabilities. SMEs can now book meeting packages for up to 35 attendees, with or without guest rooms, directly on Events.Hilton.com, eliminating the need for separate contracts or phone interactions.
Chris Silcock, Executive Vice President and Chief Commercial Officer at Hilton, remarked, “Despite the global pandemic’s impact on travel, SME business travelers remained active. We seized this chance to understand their needs better, aiming to address longstanding challenges by offering simplified booking and travel management tools, coupled with rewards for their loyalty.”
Hilton’s legacy of over a century has been marked by its proactive approach to evolving the business travel experience. This has been achieved by actively listening to customer feedback and swiftly addressing their requirements. Following a year of innovation, Hilton introduced two new brands, Spark by Hilton and Project H3 by Hilton, catering specifically to the modern SME traveler.
Patrick LaCava, Executive Vice President of Operations at Syufy Enterprises, a participant in the Hilton for Business testing phase, praised the initiative, stating it offers SMEs a cost-effective hotel program, combining excellent discounts with reward points for both individual travelers and the company.
For SMEs looking to book a small meeting or event package, they can visit Events.Hilton.com. Those eager to be among the first to experience Hilton for Business can join the waitlist at Hilton.com/HiltonforBusiness.
