Hilton Nay Pyi Taw

The World’s Most Valuable Hotel Brands

The leading brand valuation and strategy consultancy Brand Finance evaluated and ranked the most powerful and valuable hotel brands.

Hilton is by far the most valuable brand, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totaling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”  

Rank 2016BrandParent CompanyDomicileBrand Value 2016 (USDm)Brand Rating 2016
1HiltonHilton Worldwide HoldingsUS7,819AAA
2MarriottMarriott InternationalUS5,315AAA
3HyattHyatt Hotels CorpUS3,452AAA-
4SheratonStarwood Hotels & ResortsUS3,404AAA-
5Holiday InnIntercontinental Hotels GroupUK2,950AA+
6CourtyardMarriott International US2,845AAA
7Hampton InnHilton Worldwide HoldingsUS2,523AAA
8MercureAccor France1,795AA+
9Ramada Wyndham Worldwide CorpUS1,757AA
10Shangri-LaShangri-La Asia LtdChina1,711AAA
11Hotel ibisAccorFrance1,643AA
12WestinStarwood Hotels & ResortsUS1,418AA+
13DoubleTreeHilton Worldwide HoldingsUS1,370AA+
14Premier InnWhitbread PlcUK1,089AAA
15Four PointsStarwood Hotels & ResortsUS907AA
16Embassy Suites HotelsHilton Worldwide HoldingsUS855AAA-
17Fairfield Inn & SuitesMarriott InternationalUS835AA
18Crowne PlazaIntercontinental Hotels UK817AA-
19Renaissance HotelsMarriott InternationalUS779AA
20NovotelAccor France765AA
21Comfort InnChoice Hotels Intl IncUS707AAA-
22NH HotelesNh Hotel Group Spain643AA+
23Residence InnMarriott International US609AA+
24SpringHill SuitesMarriott International US596AA
25Autograph Collection HotelsMarriott International US560AA-
26The Ritz CarltonMarriott International US546AA+
27MeliaMelia Hotels InternationalSpain503AAA-
28TRYPWyndham Worldwide CorpUS486AA-
29Homewood SuitesHilton Worldwide HoldingsUS485AA+
30QualityChoice Hotels Intl IncUS451AA-
31AloftStarwood Hotels & ResortsUS441AA
32InterContinentalIntercontinental Hotels UK440AA-
33Howard Johnson Wyndham Worldwide CorpUS418AA-
34Millennium HotelsCity Developments LtdSingapore399AA-
35XIVResorttrust IncJapan393AA-
36TajIndian Hotels Co LtdIndia314AA+
37Extended Stay AmericaExtended Stay America IncUS307AA-
38Mandarin OrientalMandarin Oriental Intl LtdHong Kong306AA
39BaymontWyndham Worldwide CorpUS300AA-
40SolMelia Hotels InternationalSpain294AAA-
41Copthorne HotelsCity Developments LtdSingapore293AA-
42JinjiangSh Jinjiang Intl Hotels China278AA+
43Luxury CollectionStarwood Hotels & ResortsUS276AA-
44Comfort SuitesChoice Hotels Intl IncUS267AAA-
45HomeinnsHomeinns Hotel GroupChina264AA+
47Le MeridienStarwood Hotels & ResortsUS243AA-
48La QuintaLa Quinta Holdings IncUS228AA-
49Radisson BluRezidor Hotel GroupBelgium216A+
50Waldorf AstoriaHilton Worldwide Holdings US205AA

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