TUI Blue

TUI Blue Aims to Grow in Asia, Africa

TUI Group will continue to expand its successful and profitable hotel segment. Following the relaunch of its operating business, the global hotel brand TUI Blue is again focusing on expansion and aims to grow to 300+ hotels.

The focus is on the development of new regions for expansion in Southeast Asia, China, Africa and the Middle East. An important driver for the future growth strategy are international partnerships in which TUI Blue hotels are operated either under management contracts or by franchisees.

“TUI has a an unrivalled strong expertise in designing, developing and successfully operating leisure hotel brands as well as developing holiday destinations”, said Erik Friemuth, Managing Director TUI Hotels & Resorts.

“TUI Blue’s new management and franchise model allows our future partners to benefit from this and offer guests unique holiday experiences. Together, we aim to become the leading leisure hotel brand with more than 300 hotels worldwide.”

The TUI Blue business model was presented to investors as well as representatives of the hotel industry at a hybrid event in Dubai today. In the metropolis at the Arabian Gulf and Hong Kong, TUI Blue will establish its own hotel development team.

“We are delighted that Wesam Okasha, an experienced Global Head of Business Development, has joined us. Among other roles, he previously held the position of Senior Director Development West Africa for Hilton,” says Artur Gerber, Managing Director TUI Blue.

“Our dedicated team in Asia has already started and has successfully managed to sign contracts for the first TUI Blue hotels in China.”

The TUI BLUE model offers partners the opportunity to increase the performance and revenue of their hotels, optimise costs and make hotel operations even more efficient. In addition to TUI’s operational expertise and marketing and sales power with 27 million customers per year, it also provides access to a digital hotel platform. The smart technology enables efficient hotel management and a seamless digital customer experience. For example, through the digital front office which streamlines collaboration across departments and different hotel areas in order to process the guest’s wishes faster and more efficiently. All elements of the comprehensive ecosystem are based on the long-standing know-how in designing holiday experiences.

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