JetBlue’s Paisly travel platform is expanding beyond its origins to now support United Airlines’ travel product offerings, marking a major step in the evolution of airline-managed travel services. Formerly known as JetBlue Travel Products, Paisly, LLC has been relaunched as a standalone, full-service, tech-enabled managed travel company that caters not only to JetBlue customers but now to a wider network of airline brands.
The development comes as part of JetBlue’s broader JetForward strategy. By transitioning Paisly into an independent entity, JetBlue positions the brand as a new force in the managed travel sector, focusing on delivering human-first, personalized service enhanced by advanced technology. The collaboration with United Airlines is the platform’s first major external partnership and a key milestone in demonstrating its scalability and flexibility across airline ecosystems.
Paisly to Power United Airlines Travel Products
Under the new agreement, Paisly will oversee the management of United Airlines’ non-air travel offerings, including hotels, rental cars, vacation packages, cruises, activities, and travel insurance. These services, previously outsourced to third-party vendors, will now be brought in-house and managed through a United-branded team using Paisly’s proprietary technology. The integration ensures that United customers will experience JetBlue’s trademark blend of smart personalization and high-touch service.
Through this Blue Sky collaboration, Paisly becomes the engine behind United’s consumer travel products, applying its signature approach—technology-powered recommendations, 24/7 human support, and tight loyalty program integration—to a whole new market. It reflects JetBlue’s growing influence not just in aviation, but in the broader travel technology space.
A Full-Service Partner for the Airline Industry
As a wholly-owned subsidiary of JetBlue Airways Corporation, Paisly has grown far beyond its original role as a vacation packaging brand. According to Jamie Perry, President of Paisly, “This is more than a name change, it’s a statement of who we’ve become.” With over 300 dedicated crewmembers and a purpose-built platform, Paisly now manages every aspect of the travel experience—from hotel contracting and marketing to customer care—entirely in-house.
Paisly is engineered to deliver personalized offers based on real-time traveler behavior and context, integrating seamlessly with airline loyalty programs. Whether it’s booking a hotel, securing a rental car, adding on travel insurance, or planning local experiences, customers are met with tailored suggestions and effortless coordination. The platform’s user-centric design reduces the need for travelers to juggle multiple providers or track various reservations—Paisly handles it all.
Built Around Human Support
One of Paisly’s standout features is its 24/7 Helpful Humans team, a customer support unit that prioritizes live, empathetic assistance over impersonal automation. This team, along with the Insider Experience program, serves as a crucial differentiator in an increasingly digital travel landscape, bringing a personal touch to every interaction. Combined with cutting-edge technology, Paisly’s human-first ethos appeals to travelers seeking both convenience and care.
As travel continues to evolve, airlines are under increasing pressure to offer more comprehensive, customized journeys. Paisly positions itself as the go-to managed travel solution for the airline industry, capable of enhancing customer satisfaction and increasing ancillary revenue.
A Scalable Future
With its United Airlines partnership now underway, Paisly is preparing to onboard additional airline clients and expand into new markets. Its model—anchored in personalized technology, human support, and deep integration with brand identity and loyalty programs—has already proven successful in JetBlue’s ecosystem and is now being replicated across new partner networks.
Travelers can expect consistent service, intuitive recommendations, and simplified booking processes as Paisly scales. More than just a backend provider, Paisly is reimagining what it means to plan and enjoy a trip, from takeoff to touchdown and everything in between.
