ITB Berlin

ITB Berlin Receives High Bookings from Arab Countries, Europe and Asia


Taking as its slogan ’OPEN FOR CHANGE’, ITB Berlin is ready to host a live comeback next year – 7 – 9 March 2023.

After three years of pandemic-related trade fair restrictions, the World’s Leading Travel Trade Show is opening its doors to the travel community with a new concept and live on the exhibition grounds.

In future, the trade show will be focusing on its strengths and placing the emphasis on trade visitors and the media. The Berlin Travel Festival, until now the consumer partner event of ITB, will become part of the leisure exhibition BOAT & FUN Berlin in November of this year. The new concept has already been well received. Five months before the show is due to begin ITB’s organisers are reporting high booking levels, with over 70 percent of the display area already occupied. In particular, the Early Bird offer on stand bookings is popular with customers.

Bookings from Arab countries, Europe and Asia 

Numerous organisations and companies are back in customary force for the largest gathering of the international travel industry. Thus, over the course of the show trade visitors will be able to find out about the wide range of products from destinations in Arab countries and Europe. In particular Turkey, Morocco and the host country Georgia are represented on larger stands. As in previous years, the Arab countries in North Africa and the Middle East are showing keen interest in ITB Berlin, with Egypt, Qatar, Oman, the United Arab Emirates (UAE) or Saudi Arabia, who occupy an entire hall. 

European destinations are attracting even more attention than usual with a large number of display areas. Popular European holiday destinations and regions including Greece, Spain, Bulgaria, Croatia, Malta, Montenegro and Azerbaijan are showing what they have in store for next year. Germany is heavily featured. All 16 federal States are either represented with their own stand or as exhibitors with the German National Tourist Board (Deutsche Zentrale für Tourismus). 

ITB Berlin is also registering high demand from Asia, especially from southeastern and northern regions. The Maldives in particular are strongly represented. Singapore, Thailand, Malaysia, South Korea, the Philippines and Japan are back in large numbers again. Hotel chains including Dusit and Centara, which are mainly present in Asia, are also taking part in order to exhibit their show highlights to international trade visitors at ITB Berlin. India is back too, and visitors to ITB Berlin can also look forward to news from Australia next year. 
On the other side of the Atlantic, in North and Central America, the USA as well as numerous Caribbean islands including Aruba, the Bahamas, Barbados, the Dominican Republic, Jamaica and Cuba have decided to take part in ITB Berlin. 

From equatorial to southern Africa, Mauritius and the Seychelles are among those returning in usual numbers to ITB Berlin. NTOs, including from Botswana, Namibia, Kenya, Tanzania, Uganda, Malawi, Eswatini, Zanzibar and Ghana, are also strongly represented again, as are the African Travel & Tourism Association (ATTA), Southern Africa on Show and numerous private operators, hotels and tour operators.

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