Malaysia is set to host the ASEAN Tourism Forum (ATF) in 2025, following its significant participation in the ATF 2024 in Laos, where it promoted eco-tourism, sustainability, and community involvement.
This year’s forum in Vientiane marked a crucial step for Malaysia in showcasing its commitment to sustainable tourism development. The event featured a ribbon-cutting ceremony and cultural dance at Malaysia’s booth, led by Dato’ Roslan Tan Sri Abdul Rahman, Secretary General of Ministry of Tourism, Arts & Culture Malaysia, along with other dignitaries and tourism industry representatives.
The ATF 2024, inaugurated by the Prime Minister of Laos, offered a comprehensive platform for ASEAN tourism, with Malaysia taking the spotlight. It highlighted eco-tourism attractions and sustainable initiatives alongside modern city offerings, including traditional Malaysian handicrafts. With its upcoming role as the host in 2025, announced during a dazzling event in Kuala Lumpur, Malaysia is poised to further strengthen its position as a key player in the ASEAN tourism landscape. The Kuala Lumpur event, attended by regional dignitaries, emphasized cultural unity and showcased Malaysia’s rich heritage through vibrant performances and a spectacular fireworks display.
Dato Sri Tiong King Sing, Minister of Tourism, Arts & Culture Malaysia, expressed his gratitude for the opportunity to host the 2025 forum and pledged to make it a resounding success. This commitment to sustainable tourism growth and the promotion of the region as a premier tourist destination was echoed throughout the event. The selection of Malaysia as the 2025 host underscores the country’s growing stature and its diverse attractions, which range from lush natural landscapes to rich cultural experiences.
As Malaysia prepares to take on the mantle of hosting the ATF in 2025, it continues to demonstrate its dedication to eco-tourism and sustainable development. This focus on responsible tourism aligns with the ASEAN vision of enhancing bilateral understanding and boosting tourism business in the region. With its commitment to showcasing the best of ASEAN’s tourism offerings, Malaysia is set to deliver an unforgettable experience for delegates and visitors at the upcoming forum.
