The global tourism industry is preparing for a major collaborative push in the meetings and events sector as Tourism Innovation Summit (TIS) 2025 and Foro MICE announce a new strategic alliance. This partnership aims to strengthen the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector by driving innovation, digital transformation, and sustainable growth.
Set to unfold in Seville, Spain, the collaboration positions the upcoming TIS2025 event as a pivotal platform for discussing the future of tourism. With the active participation of Foro MICE, the initiative underscores the importance of professionalizing the meetings industry while reinforcing Spain’s status as a global leader in tourism innovation.
Strengthening the Meetings Industry Through Collaboration
The strategic agreement between TIS and Foro MICE will create new opportunities to promote technological advancement and knowledge exchange in the MICE sector. Foro MICE, the patronal organization representing Spain’s meetings industry, includes 15 national business associations and 4 professional associations. Together, these entities represent more than 2,500 companies, generating over €9.5 billion in revenue and supporting a substantial workforce both directly and indirectly.
As part of the collaboration, Foro MICE will take an active role in the Tourism Innovation Global Summit, the international conference that anchors TIS2025. From October 22 to 24, 2025, FIBES – Seville Conference and Exhibition Centre – will host more than 8,000 tourism professionals from around the world. The conference program will feature a dedicated track on meetings and events, addressing the latest trends, technologies, and strategies shaping the industry.
Focus on Digitalization, Innovation, and Sustainability
Innovation is at the heart of the alliance. The vertical program led by Foro MICE will showcase cutting-edge solutions and trends that are redefining the MICE industry, including:
- Artificial intelligence for event planning and data insights
- Advanced analytics to measure engagement and performance
- Cybersecurity measures for safeguarding hybrid and virtual events
- 5G connectivity to enhance live streaming and event interactivity
- Augmented and virtual reality for immersive attendee experiences
This focus on technology aligns with TIS2025’s mission to help tourism businesses remain competitive and resilient. By combining the reach of Foro MICE with TIS’s international platform, the initiative aims to accelerate the adoption of transformative solutions across the entire meetings ecosystem.
Industry Leaders Highlight the Impact of the Alliance
The partnership is seen as a milestone for the Spanish and global MICE industry. Luis Gandiaga, President of Foro MICE, emphasized the strategic alignment with the sector’s long-term goals: “The federation considers it essential, as the patronal organization of the meetings industry in Spain, to have an alliance with TIS and to be present in a reference congress with a brilliant trajectory.
This year our core strategic focus is on digitalization, innovation, and sustainability, where the latest solutions in AI, data analytics, cybersecurity, 5G, and augmented or virtual reality are applied to tourism. We are delighted to collaborate and provide a panel dedicated to MICE and the meetings industry that fosters debate, knowledge sharing, and awareness of emerging trends.”
From the perspective of the event organizers, this partnership strengthens the mission of TIS2025 to unite all segments of the tourism ecosystem.
Silvia Avilés, Director of Tourism Innovation Summit, stated: “Having Foro MICE as part of TIS represents a major step in our commitment to integrating all actors in the tourism ecosystem. The meetings industry is poised to lead transformations in sustainability, digitalization, and competitiveness, and we want TIS to be the stage where these conversations happen.”
TIS2025: A Global Meeting Point for Tourism Innovation
The sixth edition of Tourism Innovation Summit will transform Seville into a hub for tourism professionals seeking the latest solutions to enhance their competitiveness. Under the theme “Innovation in Motion, Tourism Reimagined”, the event will feature:
- More than 8,000 tourism and hospitality professionals
- Over 400 international experts speaking at Tourism Innovation Global Summit
- 200+ technology companies presenting innovative solutions
- Exhibitions and panels on sustainability, digital transformation, and smart tourism
Solutions showcased at TIS2025 will address key challenges for destinations and tourism operators, including environmental impact measurement, inclusivity, accessibility improvements, and operational efficiency. Attendees will have the opportunity to explore practical applications of technologies that not only optimize business outcomes but also contribute to a more sustainable global tourism industry.
Table: Highlights of TIS2025 and Foro MICE Collaboration
| Aspect | Details |
|---|---|
| Event | Tourism Innovation Summit 2025 (TIS2025) |
| Location | FIBES – Seville Conference and Exhibition Centre |
| Dates | October 22–24, 2025 |
| Key Participants | 8,000+ professionals, 400+ international speakers, 200+ tech companies |
| Foro MICE Role | Leads a dedicated MICE vertical, focusing on digitalization and innovation |
| Core Themes | AI, analytics, cybersecurity, 5G, AR/VR, sustainability |
Driving Economic Growth and International Visibility
The MICE sector is a powerful driver of economic development and international recognition for destinations. Spain has long been a preferred hub for conferences and exhibitions, and initiatives like TIS2025 strengthen its role in the global meetings market. By fostering knowledge exchange and showcasing cutting-edge solutions, the alliance between TIS and Foro MICE enhances Spain’s positioning as a leader in sustainable, technology-driven tourism.
For destinations, hotels, event organizers, and technology providers, TIS2025 promises to be an unmissable opportunity to network, discover new strategies, and contribute to the reinvention of the meetings and events industry. As the travel sector continues to evolve, this partnership highlights the importance of collaboration and innovation in creating a more resilient and competitive tourism ecosystem.
