UNICEO®, a leading association for corporate events excellence, has announced a strategic global partnership with Accor, a prominent leader in global hospitality.
This collaboration marks Accor as the second hotel group to establish such a partnership with UNICEO®, reinforcing its commitment to excellence in the meetings and events segment.
The partnership is set to provide substantial support to the activities of UNICEO®, a non-profit association based in Geneva. It will also foster collaboration with UNICEO®’s global membership, comprising senior corporate event and meeting planners worldwide. For Accor, this partnership offers an invaluable opportunity to gain closer access to senior decision-makers responsible for organizing corporate events for major international companies and associations. This closer relationship is expected to strengthen Accor’s position in the highly competitive meetings and events industry.
Laurent Fuchs, who leads UNICEO® globally, expressed his enthusiasm for the partnership: “Accor is a world-renowned leader in the hospitality industry, boasting some of the most prestigious brands. We are honored to be selected as one of their global partners. This partnership is set to provide our association with invaluable support and offer our members a vast array of venues for their events, thereby contributing positively to the excellence of their events and to the development and leadership of UNICEO®.”
Meenaz Diamond, Accor’s SVP M&E, Airlines & Trade Marketing, also commented on the collaboration, highlighting the importance of partnership in driving positive change. “We are delighted to announce our partnership with UNICEO. Collaborating with UNICEO’s community of event planners will provide important insights that will help us tailor our initiatives to better suit the needs of Corporate Event Planners, thereby enhancing the hotel experience,” said Diamond.
This partnership represents a pivotal moment for both organizations, aiming to synergize their expertise and resources to elevate the standards of corporate events globally. With Accor’s extensive network of hospitality venues and UNICEO®’s vast pool of experienced event planners, the partnership is poised to bring about innovative solutions and improvements in the delivery of corporate events.
This alliance between UNICEO® and Accor is a testament to the growing importance of strategic collaborations in the corporate events sector. It underlines the commitment of both organizations to foster excellence and innovation, setting new benchmarks in the industry.
