China Duty Free Group (CDFG) is set to enhance the May Day holiday with a month-long Global Shopping Festival, starting April 26.
This event will span CDFG’s extensive network of duty-free shops, accessible both online and offline, and reaching customers on a global scale.
The festival will feature themed activities, an array of diverse offerings, and exciting discounts designed to significantly enhance the shopping experience for consumers around the world. This year’s theme emphasizes a blend of vibrant decor and rewarding shopping adventures.
Shoppers can expect a transformed shopping experience at CDFG’s duty-free stores. Transformed into floral wonderlands, the stores offer a visually stunning and vibrant atmosphere.
The festival also features collaborations with over 30 brands, offering a curated shopping guide that leads consumers through various activities, including pop-up events, tastings, beauty shows, and comedy performances.
Notably, the cdf Sanya International Duty Free Shopping Complex features a giant capsule toy machine for prize draws throughout May. Additionally, the complex will host a special mime performance from May 1 to 3, blending silent artistry with dramatic narratives to enrich the shopping experience.
Super Brand Weeks, in partnership with over 1,000 luxury brands
CDFG has also partnered with top international brands to organize four themed Super Brand Weeks tailored to different consumer needs. These thematic weeks will feature over 1,000 brands in categories such as beverages, cosmetics and skin care, gourmet foods, lifestyle goods, watches, and jewelry. Shoppers can look forward to in-store demos, time-limited discounts, and gifts with purchases, ensuring a weekly showcase of exclusive benefits and easy access to sought-after global products.
May Day offers to provide consumers with exceptional value
Taking advantage of increased travel during the May Day holiday, CDFG has rolled out special promotions. From May 1 to 5, cdf Hainan offshore duty-free stores will offer a quintuple points program on select items.
Starting on April 26, cdf Haikou International Duty Free Shopping Complex will issue duty-free shopping vouchers via the CDF Member WeChat mini-program. Consumers can also benefit from tiered discounts, bonus gifts for meeting spending thresholds, raffles, and an abundance of rewards across both domestic and international duty-free stores and online platforms.
Further enhancing the experience, CDFG has partnered with major payment providers such as China UnionPay, China Merchants Bank, Huaxia Bank, and Bank of Shanghai to offer perks like membership points, cashback, and discounts. At CDFG’s international duty-free stores, purchases will be eligible for double points with UnionPay International, plus further discounts through payment platforms like WeChat and Alipay.
Comprehensive one-stop membership experience
CDFG will consolidate membership benefits and resources from various brands during the event to deliver diverse member-exclusive perks. By registering as a member, shoppers can unlock a world of benefits, including immediate point redemptions, birthday surprises, and exclusive offers across shopping, travel, hotels, and attractions. CDF membership points are universally valid across over 60 international duty-free shops and online platforms.
Members can upgrade their tiers with increased spending, unlocking more benefits and personalized services. During the Global Shopping Festival, CDFG is collaborating with luxury brands like Guerlain, Givenchy Beauty, Hermès Fragrance and Makeup, and Martell to provide exclusive events for VIP members. These events feature direct interactions with industry experts and experiences in fashion beauty, premium skin care, beverage tasting, and new product trials and artistic activities.
Seamless shopping across all channels
All major duty-free shops across various channels are actively participating in the Global Shopping Festival. This includes CDFG’s offshore duty free stores on Hainan Island, at major domestic airports, overseas locations and online platforms.
The participants include major duty-free shopping destinations such as the cdf Sanya International Duty Free Shopping Complex, cdf Haikou International Duty Free Shopping Complex, cdf Sanya Phoenix Airport Duty Free Shop, cdf Haikou Duty Free Shop, cdf Haikou Meilan Airport Duty Free Shop, cdf Macau Grand Lisboa Palace Shop, and DUTY ZERO by cdf stores at Hong Kong International Airport and downtown.
Additionally, online platforms like the online cdf China Duty Free Hainan Mall, the cdf Sunrise Duty Free app, and various domestic and overseas duty-free shops and online platforms are participating in the festival.
This omnichannel approach ensures a seamless shopping experience. Moving forward, supported by its parent company, China Tourism Group, CDFG remains committed to innovation and delivering an ever-evolving shopping journey for its customers.
