Moncler Outdoor Pop-up Store grandly opened in Sanya International Duty Free Shopping Complex of CDFG.
With the Beijing 2022 Olympic Winter Games gradually ignited the Chinese winter outdoor sports boom, CDFG and Moncler, a French luxury brand of down jacket, jointly create the first outdoor pop-up store in Hainan, a stunning debut in Sanya Haitang Bay.
It is just about the right time for this pop-up store in Hainan, which brings a unique fashion design and refreshing look to customers. This also marks the upgrading of the cooperation between CDFG and Moncler, which fully reflects the CDFG leadership in the field of duty free market.
The Moncler brand was founded in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, France, to make padded sleeping bags and tents for people in the mountain activities. A few years later, Moncler produced a down jacket to cope with extreme weather, in response to the needs of employees at high altitudes. Over the years, Moncler’s professionalism in cold resistance has been recognized by consumers all over the world and has become a winter sport icon through the pursuit of ever-improving quality, customer satisfaction and strict sustainability standards. In 2003, the acquisition of Moncler by Mr. Remo Ruffini opened an important path to brand repositioning and development. Moncler is essentially a changing company dedicated to reinventing and sustaining growth. Over time, Moncler’s brand values have been given new meaning while remaining true to itself.
Moncler Outdoor Pop-up Store is creating a theme of ice, snow and winter. The whole design reflects the ice and snow elements. Entering the store, it is the Moncler brand ice and snow-themed video, as the Moncler brand LOGO-shaped ice flowers gradually condense, it brings customers to the winter reverie. As we go deep inside the store, you can see the ice and snow-decorated walls, tables and chairs, exhibition stands, so that customers feel as if they are in the North Pole, feeling the atmosphere of ice and snow. More characteristically, this Outdoor Pop-up Store is equipped with digital screen in all four sides, playing brand image video, creating shocking effect. Especially at night, ice flower condensation scene blooms around the Pop-up Store, bright and dazzling, attracting a large number of customers to stop and enjoy, which becomes a highlight of Sanya International Duty Free Shopping Complex.
The overall design of Moncler Outdoor Pop-up Store presents the core brand value through five elements in its DNA: legacy, uniqueness, quality, creativity, and innovation. The Pop-up Store displays the Moncler Grenoble Collection, Moncler Genius Collection, and Moncler x CDFG Exclusive Style, allowing customers to be wrapped in Moncler on a cold winter’s day and experience “warm in the winter”.
Moncler Grenoble Ski Collection is based on the famous down jacket worn by the French Alpine Ski Team during the 1968 Winter Olympics in Grenoble, and was launched for the first time during New York Fashion Week in 2010. Moncler’s interpretation of modern sportswear incorporates innovative high-performance technology features into well-designed luxury coats and extends its design concept, which combines functional excellence and style, into a range of ski equipment and accessories, complemented by multi-layered ski jackets and lightweight quilted down jackets in the ready-to-wear range. Moncler Grenoble’s organic combination of casual style and elegant aesthetic makes a creation that is highly regarded by winter sports enthusiasts and fashionistas.
Based on the spirit of innovation, the Moncler Genius Collection upholds the concept of “One house, different voices” and aims to continue and reshape Moncler’s deep heritage in the field of high-end outerwear through open collaboration with a number of industry leaders. What is worth mentioning is that the Moncler x CDFG exclusive style MICHON down jacket was unveiled in Sanya International Duty Free Shopping Complex in October 2021.
With the mix of letter M and brand logo pattern as embellishment, MICHON down jacket creates an eye-catching graphic shape. Down liners and shiny nylon laque details ensure warmth and excellent care, which also show the wear-resistant, comfortable and unique style of delicate balance.
The cooperation between CDFG and Moncler began in Sanya International Duty Free Shopping Complex. In January 2015, CDFG introduced its first Moncler duty free store to Sanya International Duty Free Shopping Complex, and in March 2019, Moncler opened its second duty free store at Beijing Capital International Airport. The opening of the Outdoor Pop-up Store and the release of the Exclusive Style indicate the upgrading of the cooperation between CDFG and Moncler. As the Chinese market becomes more and more important, Moncler is increasingly focusing on the Chinese market and making efforts in duty free channels. As a leader of China’s duty free industry, CDFG is an important strategic partner of Moncler in China’s duty free market. In addition to the in-depth cooperation in Sanya International Duty Free Shopping Complex and Beijing Capital Airport Duty Free Shop, both CDFG and Moncler are actively strengthening the cooperation in more projects.
Hainan is one of the most popular tourist destinations in China. With the continuous impact of the new offshore duty free policy in Hainan Island, the duty free market is expected to grow vigorously. With the leadership of the parent company China Tourism Group, CDFG attaches great importance to cooperation and exchanges with brands, continuously deepens cooperation and achieves satisfying results. This Outdoor Pop-up Store in Sanya International Duty Free Shopping Complex is an innovative measure of CDFG in Hainan. It presents the trendy and unique elements of the brand and better shopping experience in the form of outdoor pop-up store, so as to bring more surprises and highlights of offshore duty free shopping in Hainan Island to consumers.
