BetMGM, a leading sports betting and iGaming operator, is set to launch its latest campaign series starring the renowned Jamie Foxx.
The campaign’s debut aligns with the commencement of the professional football season. Filmed in the heart of Las Vegas and directed by the esteemed Wayne McClammy, the series promises to captivate audiences across various platforms, with its national television premiere set for the season’s opening weekend.
The campaign kicks off with the “Doing it Live” spot, showcasing Foxx’s musical prowess as he plays the piano at the exquisite NoMad Library within Park MGM. The ad features cameos from athletes across different sports, emphasizing BetMGM’s unparalleled live betting experience.
The subsequent segment, titled “The Game,” is scheduled for release later this month. It portrays Foxx navigating Park MGM, exploring the diverse wagers available on the BetMGM app. A highlight of the segment is Foxx’s descent from the Dolby Live Theater at Park MGM, where he’s surrounded by a mesmerizing waterfall of sports visuals. The ad culminates with Foxx approaching a BetMGM-branded race car, hinting at the upcoming November race on the Las Vegas Strip. The segment also boasts a special appearance by fellow BetMGM ambassador, Wayne Gretzky.
Matt Prevost, BetMGM’s Chief Revenue Officer, expressed his enthusiasm about the collaboration, emphasizing Foxx’s pivotal role in elevating BetMGM’s global presence in sports and entertainment. He lauded the creative efforts of 72andSunny in capturing the essence of BetMGM and its connection to MGM Resorts’ iconic Las Vegas venues.
Geno Burmester, Creative Director at 72andSunny, shared the team’s vision of infusing the ads with the thrill synonymous with the BetMGM app. He praised Foxx’s unparalleled charisma and credited director Wayne McClammy for amplifying the campaign’s grandeur.
The campaign wraps up by spotlighting BetMGM’s enhanced offer for the season, allowing new users to bet up to $1,500 on their inaugural wager, with a bonus bet refund for any losses. The campaign will be showcased across various channels, with BetMGM ambassadors amplifying its reach through their personal platforms.
As BetMGM broadens its horizons, venturing into new markets across North America, the brand remains committed to promoting responsible gambling. Their collaboration with GameSense, an industry-leading program, ensures customers have access to essential resources, reinforcing BetMGM’s dedication to a safe and enjoyable betting experience.
Photo and video credit: BetMGM
