At the ITB Berlin Convention, Dr. Stefan Ebener from Google Germany captivated every attendee with a groundbreaking presentation on “Generative AI”, signaling a seismic shift in travel planning.
Ebener’s discourse heralded a future where travel becomes a blend of interactive experiences and multimodal searches, deviating sharply from the conventional methods we’ve grown accustomed to.
The Future of Search
The digital behemoth is on the brink of launching a new Google search globally, which Ebener promises will be unlike anything users have previously encountered. This next-generation search engine will be interactive and multimodal, capable of understanding and processing various types of inputs beyond traditional text queries.
According to Ebener, this innovation is set to redefine how millennials and Generation Z seek inspiration for travel and plan their journeys.
Gone are the days of simplistic keyword searches. The future, as Ebener outlines, lies in image-driven queries and leveraging visuals from platforms like Instagram to spark travel ideas. This shift is not just a technological advancement but also offers a crucial insight for tourism marketing: captivating visuals are paramount in attracting tourists.
Beyond Search: The Hyper-Personalized Travel Assistant
Another transformative trend highlighted by Ebener is the rise of the hyper-personalized travel assistant.
These assistants, powered by advanced AI, are poised to offer support through various stages of travel, from planning and booking to the actual journey.
Their ability to adapt to specific needs, such as traveling with children or assessing rental car damage through video verification, speaks to the evolving expectations of travelers seeking personalized experiences.
Google’s Gemini AI: A Game-Changer
Central to these innovations is Google’s former Bard, the new Gemini AI. This cutting-edge technology enables accommodation providers to generate descriptive content of their offerings through video analysis, tailored precisely to the preferences of their target demographics.
Ebener likens the introduction of Gemini AI to integrating a new, highly capable but initially inexperienced trainee into a company. Once acclimated, however, this AI becomes an invaluable asset, underscoring that the key to leveraging such technology lies in the platform’s ability to provide real-time, relevant information.
Ebener’s insights at ITB Berlin have painted a vivid picture of a future where travel planning is not just about getting from point A to point B. It’s about immersive experiences, personalized assistance, and a seamless blend of various media to enrich the journey.
As this vision comes to fruition, the travel industry stands on the cusp of a revolution, driven by the power of AI and Google’s commitment to innovation.
Read how travel companies integrating AI into their products and services and how AI is shaping the future travel trends.
