TikTok has launched its lifestyle services brand, TikTok GO, in Indonesia, the US and Japan, marking a further push into travel and lifestyle services. TikTok GO allows users to discover and book hotels, attractions, dining and travel experiences directly within the app.
When you discover a restaurant, attraction, or hotel on TikTok, you can now reserve it directly within the app without jumping between multiple booking platforms. For followers constantly scrolling through content, this feature removes the friction between finding somewhere interesting and actually booking your visit.
The feature was first introduced in Indonesia in late April before expanding to Japan and the U.S. With partners in the U.S. spanning accommodation and experiences – including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com – TikTok GO is bringing a wider range of travel inspiration and booking opportunities onto the platform. In Indonesia, TikTok partnered with the massive e-commerce platform Tokopedia to power the local merchant and restaurant booking experience.
Users must be at least 18 years old to book an experience through TikTok GO.
For businesses and creators
“Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects that moment of inspiration directly to the businesses behind it, and that’s good for creators, good for local businesses, and good for communities,”said Adam Presser, CEO of TikTok USDS Joint Venture.
TikTok GO gives local businesses and travel partners a new way to reach people who are already looking for inspiration. By connecting merchants with TikTok’s discovery ecosystem across video, search, and location pages, TikTok GO helps businesses reach new audiences, drive bookings, and build stronger connections with the communities they serve.
“Our partnership with TikTok marks a major shift in how travel experiences are booked through TikTok GO – enabling travelers to move directly from discovery to a seamless booking. Whether it’s visiting the Vatican or checking out a cooking class in Tokyo, we’re collapsing the time between inspiration and action. With over 200,000 experiences across 12,000 destinations, GetYourGuide is well-positioned to power that moment at scale, giving our operators – many of them small, local businesses – direct access to a massive, travel-hungry audience,” said Johannes Reck, Co-Founder & CEO, Get Your Guide.
For creators, TikTok GO turns local storytelling into a real rewards opportunity. Creators who feature hotels, attractions, and local services can connect their content directly to bookings, with opportunities to earn through commissions and creator campaigns.
