Expedia Group has agreed to buy CarTrawler, the Ireland-based B2B travel technology platform that connects car rental, private transfer and taxi suppliers with travel businesses.
The deal adds another piece to Expedia’s growing business-to-business strategy as the online travel giant looks to build a more complete platform for partners. Expedia said the combination of CarTrawler’s technology, scale and supplier network creates new growth opportunities.
Alfonso Paredes, president of B2B and chief commercial officer at Expedia Group, said the acquisition “represents another major step forward in our ambition to build the most complete B2B travel platform”.
Peter O’Donovan, chief executive of CarTrawler, said joining Expedia “demonstrates the strength of our technology, the dynamism of our team, our track record of innovation and our growing commercial momentum”. He added: “This exciting combination allows us to advance our mission as part of the most complete and effective B2B engine in the travel sector, opening new opportunities for innovation and growth”.
CarTrawler works with hundreds of providers across the car rental and transfer sectors. Expedia said the acquisition will bring together CarTrawler’s specialist technology with its own scale, technology and partner network.
The transaction still needs regulatory approval. Expedia expects it to close in the second half of 2026.
The acquisition comes as Expedia continues to broaden its business beyond consumer bookings and deepen ties with travel suppliers. CarTrawler is based in Ireland and focuses on helping travel companies sell extra ground transport services through their own platforms.
For Expedia, the deal fits a wider pattern of investment in travel technology and ancillary products. The company has been strengthening its B2B division in recent years as more travel firms seek packaged technology and distribution tools from large platform providers.
CarTrawler’s existing network includes suppliers of car hire, private transfers and taxis, giving Expedia a stronger position in the ground transport segment. The company has built its reputation around software that can plug into travel brands’ booking flows and convert demand into extra revenue.
The agreement adds to a wave of consolidation across travel technology, where online travel companies and specialist platforms are buying niche providers to widen their product range. In that market, scale, data and supplier relationships have become central competitive advantages.
Expedia did not disclose financial terms of the transaction in the information provided. The focus of the deal, however, is clear: to create a bigger B2B travel infrastructure that can support more partners and more services in one system.
