Nicole Scherzinger at Singapore's Gardens by the Bay

Nicole Scherzinger Promotes Singapore’s Attractions

American singer Nicole Scherzinger, former member of girl group The Pussycat Dolls, has posted a series of videos featuring Singaporean tourist landmarks on her Instagram.

In a video posted on her Instagram with over seven million followers on May 2, Scherzinger, 45, was seen walking along the Supertree Observatory at Gardens by the Bay, home to a diverse collection of over 1.5 million plants, as well as posing at the Sentosa Sensoryscape, an experiential sensory public park.

Nicole Scherzinger travels Singapore

Another video showed her changing multiple outfits while posing at Haw Par Villa, a theme park that contains over 1,000 statues and 150 giant dioramas depicting scenes from Chinese literature and folklore.

She rose to fame as the lead singer of The Pussycat Dolls —the widely successful all-girl group whose biggest hits include “Don’t Cha,” “Stickwitu” and “Buttons.” Scherzinger launched her solo career in 2007 with her debut album Her Name Is Nicole before the group ultimately split in 2009. With two albums and over 55 million records sold worldwide, The Pussycat Dolls were one of the world’s best-selling female groups of all time.

The following year, Scherzinger competed on and won season 10 of Dancing with the Stars. She has also served as the judge of several television competition shows, including The Sing Off, The X Factor UK and The Masked Singer.

You can view her Instagram posts here:

STB’s Regional Director (Europe) Kershing Goh told CNA Lifestyle that the singer partnered with STB on Mar 21 to produce content in line with the Made in Singapore campaign, adding that Scherzinger’s international celebrity status as well as her “passion for travel and her curiosity for discovery” resonated with STB’s campaign.

Goh also shared that Scherzinger’s collaboration with STB was part of the launch of the Made in Singapore campaign in Europe. The campaign also featured two-Michelin-starred celebrity chef Tom Kerridge and football personality Jeremy Lynch.

Charlie Puth travels and promotes Singapore

In 2022, the organisation worked with singer Charlie Puth in a video which saw him visiting the Marina Bay waterfront promenade, Long Bar at Raffles Singapore and the Joo Chiat district.

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