U.S. travelers favor domestic trips in 2025, according to the latest findings from the Generali Global Assistance Holiday Barometer. The annual survey, conducted by Ipsos across 23 countries, reveals that over half of American travelers plan to stay within the country this summer, prioritizing value, meaningful experiences, and low-stress planning amid ongoing economic and global uncertainties.
Domestic Over International: Travel Shifts in 2025
Among the 1,000 U.S. residents surveyed, 53% reported that they will travel within the United States this summer, while only 25% plan to take international trips. This growing preference for domestic destinations reflects a combination of financial caution, logistical simplicity, and a desire to reconnect with familiar or culturally significant places close to home.
On average, travelers are planning vacations that span about 1.5 weeks and involve small groups of 2.4 people. These trips often revolve around natural escapes, family visits, or regional events—part of a wider trend toward slow tourism and local immersion.
Travel Planning: Earlier, Smarter, and More Personalized
Americans are also planning further in advance, with 71% of respondents saying they will book their summer vacations at least two months ahead. This shift highlights a more intentional mindset as travelers seek to avoid last-minute stress and make more informed decisions.
When it comes to accommodations, hotels remain the top choice (58%), followed by vacation rentals (24%), offering a balance of reliability and flexibility.
| Key Travel Trends (U.S. 2025) | Percentage |
|---|---|
| Prefer domestic travel | 53% |
| Booking 2+ months in advance | 71% |
| Choosing hotels as accommodations | 58% |
| Average group size | 2.4 people |
| Average trip length | 1.5 weeks |
AI in Travel Planning and Protection
Artificial intelligence is playing a growing role in shaping how Americans prepare for their travels. According to the survey, 22% have already used AI tools to plan a trip, while an additional 25% intend to use them in the future. Most travelers cited interest in AI-generated recommendations for activities and destination information.
In the realm of travel protection, 19% of travelers have used AI to help select insurance or coverage products, and 26% say they will consider AI for future travel protection decisions. This technological shift indicates that more Americans are embracing tools that can simplify travel planning and offer peace of mind.
Top Concerns and the Rise of Travel Protection
As travelers reenter the market, security remains top of mind. The most common concerns identified include:
- Losing important items during a trip
- Being stranded or unable to return home
- Falling victim to travel scams
Consequently, 41% of respondents plan to purchase travel protection for their 2025 trips. This growing demand signals a shift from reactive to proactive travel behavior, where the emphasis is on safeguarding experiences through preparation and protection.
Deeper Meaning Behind the Summer Getaway
Beyond logistics and budgets, the core motivations for summer travel remain rooted in emotional value. Americans report traveling this season to:
- Spend time in nature and disconnect from digital life
- Strengthen family connections and shared traditions
- Explore cultural destinations and local history
These responses support the broader trend toward purpose-driven travel—where trips are planned not just for relaxation or sightseeing but to create meaningful, lasting experiences.
Chris Carnicelli, CEO of Generali Global Assistance, remarked that the survey presents a timely opportunity for the industry to not only adapt but guide travelers toward more confident and rewarding journeys.
With travelers choosing intentionality over impulse, and comfort over chaos, the summer of 2025 may prove to be a turning point—where Americans rediscover the richness of traveling closer to home while welcoming technology and protection as new travel companions.
