Warsaw Tourism Organisation and the Warsaw Convention Bureau revealed their new logo as a part of the rebranding of the Warsaw Tourism Organisation.
The new logo of WTO resembles the organisation identity as the Association that is clearly connected with the city. Its goal was to create a logo that will allow its members to identify with it. The idea behind the logo was to invite new partners to cooperate with them, but also to facilitate cooperation with current Association members.
The letter W is used as a signet since this sign invokes numerous meanings, and strongly corresponds with everything that is Warsaw in origin and nature. The logo includes a reference to the neon style while striving to retain lightness and simplicity of the overall effect. Obviously, it makes a reference to the city geography – the two regions connected with the Vistula river. The turquoise palette of colours presents the combination of two key areas of its activity – leisure tourism (light green) and business tourism (blue).
For several years the Association has been using two logos. One was used by the Association itself, the other one was used by the Convention Bureau department. From now on they will be recognised under one logo.
The logo was designed by the following graphics designers: Joanna Korczyńska, Maja Kwapień (Malu Studio) and Jarek Zuzga.
