Eurostat data shows that package holiday prices in the European Union rose in June 2025 compared with the previous year, with variations between countries and markets. While the EU’s overall inflation rate stood at around 2.5% annually, package holidays registered a slightly higher increase of 2.8% for consumers. International holiday packages, which take travelers outside their home countries, saw prices climb by 2.7%.
The data also highlights significant differences between individual countries. In Germany, a key source market for Mediterranean tourism including Turkey, package holiday prices increased by 1.6%. France recorded a rise of 1%, while Italy saw a much sharper increase of 5.4%. Poland, considered a growing market for outbound travel, reported an annual rise of around 5.1% in package holiday prices.
Understanding EU Package Holiday Prices
Package holidays include a combination of travel, accommodation, meals, guides, and other services. They often come in the form of all-inclusive vacations or tours and can also cover half-day and one-day excursions or religious pilgrimages. International packages involve travel to a destination outside the traveler’s home country, while domestic packages are confined to destinations within national borders.
The overall 2.8% increase in EU package holiday prices is slightly above the general inflation rate, indicating that travel costs are rising faster than average consumer prices. These increases vary greatly by country, influenced by demand trends, seasonal patterns, and destination-specific factors.
Package Holiday Price Changes in Key Markets
| Country | Annual Change (%) |
|---|---|
| EU average | +2.8 |
| International packages (EU) | +2.7 |
| Germany | +1.6 |
| France | +1.0 |
| Italy | +5.4 |
| Poland | +5.1 |
Turkey Leads in Tourism Inflation
In June 2025, tourism-related inflation—covering hotel and restaurant spending—was highest in Turkey, reaching 35.6%. This figure places Turkey well above all other European destinations. Data compiled by Turizmdatabank from Eurostat shows that North Macedonia followed with a 10.6% increase.
Among Turkey’s main competitors in the tourism sector, the rate of tourism inflation was considerably lower. Spain recorded 4.2%, France 2.8%, and Italy 3.6%. The EU’s overall tourism inflation rate, combining hotel and restaurant costs, stood at around 4.1%.
Tourism Inflation Rates in Selected Countries
- Turkey: 35.6%
- North Macedonia: 10.6%
- Spain: 4.2%
- France: 2.8%
- Italy: 3.6%
- EU average: 4.1%
Why Turkey’s Prices Stand Out
For European travelers, Turkey is often considered a relatively affordable destination due to currency exchange rates. However, the data shows that in local terms, costs for accommodation and dining have risen significantly. This trend suggests that while Turkey may still appear inexpensive for visitors paying in euros or other strong currencies, domestic price increases are outpacing those in competing destinations.
The rise in tourism inflation may be linked to high demand, changes in supply conditions, and broader economic pressures. Seasonal peaks, increased operating costs for hotels and restaurants, and global market shifts can all contribute to these price trends.
Outlook for the Travel Industry
As 2025 progresses, the travel industry in Europe faces a mix of opportunities and challenges. Rising package holiday prices and tourism inflation may influence traveler decisions, potentially shifting demand toward less expensive destinations or alternative travel formats. At the same time, strong demand in many markets suggests that consumers remain willing to spend on travel experiences despite broader economic concerns.
Industry stakeholders—from tour operators to hoteliers—will be watching pricing trends closely. Balancing affordability with profitability will be key to sustaining growth, especially in competitive markets. For destinations like Turkey, managing rapid price increases while maintaining appeal to international travelers will be an important consideration moving forward.
