Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real estate group, has announced a landmark collaboration to develop a signature project at Asiatique The Riverfront Destination.
This initiative is designed to drive Thailand toward becoming a premier global sustainable tourism destination through “The World’s First Sustainable Cross-river Themed Cable Car Bangkok” and “MONA Bangkok,” a world-class unconventional immersive art museum developed in partnership with MONA, the owner of Australia’s internationally acclaimed Museum of Old and New Art.
These developments reflect AWC’s continued commitment to creating destinations that contribute to Thailand’s tourism industry while generating long-term value for communities and the country.
“The World’s first Sustainable Cross-river Themed Cable Car Bangkok”
“The World’s first Sustainable Cross-river Themed Cable Car Bangkok” is a landmark investment exceeding THB 2 billion Thai Baht (about US$59 million). developed around the concept of sustainable mobility.
Powered by advanced, energy-efficient technology and engineered without support pylons in the Chao Phraya River, this cable car system is set to become the world’s first sustainable themed cable car and will seamlessly connect Asiatique The Riverfront Destination with AWC’s new mixed-use development on Charoen Nakhon Road.
Conceived as more than just infrastructure, it is a work of kinetic art, transforming the river crossing into an immersive journey of art, light, sound, technology, nature, and architecture.
MONA (The Museum of Old and New Art)
The cable car will link directly to MONA Bangkok, a project developed in partnership with MONA, the founder of the internationally acclaimed Museum of Old and New Art in Hobart, Tasmania, Australia. Widely recognized as one of the world’s most influential contemporary art museums, MONA attracts visitors from across the globe each year.
MONA is Australia’s largest private museum. MONA is both a museum and an ongoing experiment in art, technology, architecture and experience. The museum uses custom-built technology, known as “The O”, in place of traditional wall labels, allowing visitors to encounter the collection in a more personal and exploratory way.
Rather than replicating the museum in Hobart, MONA Bangkok will be created specifically for Bangkok—in dialogue with artists, audiences, traditions, and ideas. Conceived as a dynamic platform for cultural exchange, it will provide Thai and global artists with opportunities to create and showcase their work on an international stage. Like MONA in Tasmania, the ambition is to create a destination that could only exist in its own place, shaped by its own culture and community.
New benchmark for experiential tourism
Together, “The World’s first Sustainable Cross-river Themed Cable Car Bangkok” and, “MONA Bangkok” will create a distinctive world-class destination, establishing a new benchmark for experiential tourism while elevating Bangkok’s position as a world-class destination for contemporary art and cultural tourism.
