- Özgür Töre
In anticipation of the opening of international borders, Thailand Convention & Exhibition Bureau (TCEB) invites the global conventions industry to collaborate on activating an initiative called Regenerating Legacies Recovery Roadmap.
The industry is now more attuned to new realities through its relentless efforts in adapting to change. TCEB Conventions Department leans itself into this shift in mindset and behaviour to embark on this collaborative journey.
“TCEB’s advocacy for industry collaboration is one of the campaign cornerstones when we launched Thailand: REDEFINE Your Business Events in 2018. Now, the Regenerating Legacies Recovery Roadmap begins with a series of conversations that call upon that collaborative spirit to revive the business of global conventions with a future-shaping attitude,” said Nichapa Yoswee, Senior Vice President at TCEB.
Covid-19 aggravated Associations’ concerns around succession planning, evolutions that honour legacies and profitable innovations. The Regenerating Legacies conversations explore fundamental beliefs with association experts and industry partners to identify growth accelerators that cultivate valid advancements for the convention business ecosystems.
Yoswee explains, “We seek to understand Associations’ pain points, but we cannot resolve them in isolation. We have to move beyond rumination and spearhead effective changes that reinforce the value perception of our industry.”
“Redefining the future is not just an outcome. It is a journey with unexpected changes. The road to recovery challenges our resilience, but the way we respond is what matters most. Our team at TCEB is here to support association professionals in making informed decisions. What we can spearhead are robust conversations that attract agents for change and spark new approaches for future generations.”
A series of activities are in the pipeline to engage the convention industry on this collaborative recovery journey.