- Özgür Töre
ASEAN Tourism Forum (ATF) 2022 officially opens today at a ceremony attended by the Prime Minister and Tourism Minister of the Kingdom of Cambodia.
Themed “ASEAN – A Community of Peace and Shared Future”, the 2022 edition of ATF marks the 40th anniversary of the pivotal travel trade platform for ASEAN and underscores Cambodia's commitment as a key stakeholder in the region’s tourism eco-system.
Held at Sokha Beach Resort in Sihanoukville, the ATF will be attended by 350 participants from more than 27 countries and regions. These include tourism leaders and officials, international buyers, exhibitors, media as well as trade visitors and passionate travellers from the tourism industry.
Official ASEAN NTOs Meetings, Tourism Ministerial Meetings, and Association Meetings where leaders discuss programmes and their implementation to foster the ASEAN Tourism Recovery for a more resilient future are well underway, having kicked off on 16th January 2022 and will continue till 22nd January 2022.
At the heart of ATF is TRAVEX, the annual ASEAN leisure travel trade fair showcasing the latest Southeast Asia travel experiences, held from 19th – 20th January 2022. Organised by a joint collaboration between MP Singapore and Ministry of Tourism of the Kingdom of Cambodia, TRAVEX is features hoteliers, tour operators and travel agencies, national tourism boards, airline professionals, restaurateurs, attraction and theme park owners. High-quality meetings between buyers and sellers both on-site and virtually, aimed at making the right connections toward the resilient and recovery of tourism sector in the region.
As one of the first in-person tourism events in Asia, the Organisers are committed to run ATF 2022 in a safe physical format. Stringent safeguards are in place. All attendees are required to take an antigen rapid test prior to entry, wear their masks at all times, and observe safe distancing. All frequent venue touch points and exhibition halls are also regularly sanitised and disinfected. As of 17th January 2022, Cambodia’s vaccination campaign has achieved 89.46% of the total 16 million population nationwide which is a safety of herd community.
Some 50 members of the media will also be attending the event. ATF 2022 is also supported by the following media: Official Show Daily – TTG Asia Media, Business & Leisure, DestinationAsien, Heavenly India, Heavenly Vietnam, MICE in Asia, Russian Travel Digest, Tourism-Insider, TourProfi, Travel Voice Japan, Travel Talk Asia, and Zhong Tian Travel Media.
ATF 2022 will close on 20th January with a ceremony for handing over of the ATF flag to next year’s host, Indonesia.