- Özgür Töre
Turkiye's national flag carrier Turkish Airlines will become one of the elite sponsors of the UEFA Champions League.
As the 2023 UEFA Champions League Final will take place in Istanbul at the Istanbul Ataturk Olympic Stadium, Turkish Airlines said the prestigious cooperation is one of the most important sponsorships in Turkish sports history.
Turkish Airlines will be providing greater access to fans to watch their favourite teams compete.
As part of the agreement, Turkish Airlines' logo will be placed on many fields and LED screens before, during, and after the match broadcast.
The carrier will also be the official sponsor of the UEFA Super Cup, UEFA Futsal Champions League, and UEFA Youth League finals.
Previously, Turkish Airlines became the first airline company in the world to cooperate with UEFA with its official airline sponsorship in Euro 2016.
The flag carrier has sponsored many sports teams such as Barcelona, Manchester United, Borussia Dortmund, Olympique Marseille, and River Plate.
UEFA Champions League organization which Turkish Airlines will participate as the official sponsor reaches 678 million viewers in 200 countries via over 70 broadcasters. Fans also participate in the Champions League excitement on social media with 28 million engagements. Turkish Airlines will have wide range of exposure, logo and name rights before, during and after the matches including LED screens surrounding the field. As part of the deal, Türkiye's national flag carrier will also partner with the UEFA Super Cup, the UEFA Futsal Champions League finals, and the UEFA Youth League finals as the official sponsor.
The announcement of Turkish Airlines' UEFA Champions League sponsorship deal took place at the Haliç Congress Center with the participation of Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat along with senior Turkish Airlines executives and UEFA President Aleksander Čeferin along with UEFA Marketing Director Guy-Laurent Epstein.
On the sponsorship, Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat stated: "As the Flag Carrier Airline of our country, we are excited for our sponsorship of the UEFA Champions League, one of the biggest sports competitions in the world. With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights. With this sponsorship, we will carry the Turkish Airlines brand to four corners of the world and bring the whole world together in Istanbul on June 10, 2023. We believe in the unifying power of sports that brings different cultures together and we aim to continue to take part in the world's leading tournaments."
UEFA Marketing Director Guy-Laurent Epstein said: "The UEFA Champions League is the world's greatest club competition, and we are delighted to have Turkish Airlines on board as a partner. We both share a global reach, connecting fans across continents and we are delighted that their debut season as a partner will culminate in the final of this prestigious tournament taking place on home soil in Istanbul. We both share similar passions, and truly believe that the sky is the limit when it comes to our partnership."