Cross Hotels & Resorts is expanding its footprint in Indonesia with the signing of two new lifestyle hotels in Batam: Cross Batam The Mix and Cross Vibe Batam The Mix. These dual-branded properties will be located within The Mix, a landmark 5-in-1 integrated development in Pasir Putih, Batam Centre. The project is set to bring bold design, immersive experiences, and a new era of hospitality to one of Indonesia’s fastest-growing destinations.
Transforming Batam’s Hospitality Scene
Developed by PT MIG Putra Indonesia—a joint venture between PURI Group Indonesia and Rima Properties Group Malaysia—this new project represents Cross Hotels & Resorts’ second venture in Batam. It reinforces the company’s long-term commitment to positioning the island as a dynamic hub for leisure, lifestyle, and MICE (meetings, incentives, conferences, and exhibitions) tourism.
Batam’s strategic location just a short ferry ride from Singapore makes it an ideal getaway for regional travelers. The new hotels are minutes away from both the Batam Centre Point International Ferry Terminal and Hang Nadim International Airport, offering unmatched convenience for international visitors and domestic guests alike.
Diverse Appeal for Modern Travelers
Cross Batam The Mix and Cross Vibe Batam The Mix are being designed with multiple guest profiles in mind—from Gen Z explorers and wellness-focused vacationers to business travelers and families. Whether guests seek peaceful retreats, rooftop parties, spa indulgence, or productivity in a vibrant setting, both hotels promise a unique mix of lifestyle and function.
- Curated culinary experiences and modern dining concepts
- Wellness and spa facilities for relaxation and rejuvenation
- Flexible meeting and event spaces for corporate needs
- Family-friendly amenities and spacious suites
- Social hubs designed for connection and creativity
Hotel Features and Design Concepts
Each hotel will offer its own take on comfort, energy, and hospitality innovation. With a combined opening timeline beginning in 2027 and full operations by 2028, these properties aim to be the social and cultural centerpiece of The Mix development.
| Hotel Name | Brand | Key Feature | Opening Year |
|---|---|---|---|
| Cross Batam The Mix | Cross | Spacious suites starting from 115 sqm, full kitchenettes | 2027 (Phase 1) |
| Cross Vibe Batam The Mix | Cross Vibe | Located in 23-storey Iconic View Tower, youthful design | 2028 (Full operation) |
Cross Batam The Mix is tailored to travelers who prioritize space, calm, and thoughtful design. Its large suites and sleek interiors create a home-like feel for extended stays or family vacations. Meanwhile, Cross Vibe Batam The Mix brings a fresh, playful approach to hospitality, targeting next-gen guests who value both style and spontaneity.
Statements from Leadership
Harry Thaliwal, CEO of Cross Hotels & Resorts, emphasized the brand’s vision: “This partnership is a proud milestone for our team and underscores the strength of our dual-brand strategy in vibrant destinations like Batam.” He noted that combining Cross’s “Luxury by Design” ethos with Cross Vibe’s youthful “Stay, Chill, Enjoy” philosophy would create an unmatched guest experience.
Wagiman, President Director of PT MIG Putra Indonesia, added: “This collaboration marks a significant milestone not just for our businesses, but for the guests, travellers, and communities we both serve.” He highlighted the project’s alignment with their mission to deliver innovative and globally competitive hospitality ventures.
Evan Burns, Country Manager – Indonesia for Cross Hotels & Resorts, said, “These hotels are designed to become more than just places to stay; they’ll be places to gather, to celebrate, and to experience Batam through a fresh lens.”
Batam’s Future as a Regional Lifestyle Hub
The dual-branded hotel launch is just one piece of a larger vision for The Mix development. This 5-in-1 destination will integrate residential, retail, entertainment, leisure, and hospitality into one cohesive urban experience. The inclusion of Cross and Cross Vibe brands anchors this ambition and sets a new standard for design-driven, socially connected tourism in the region.
With 30 hotels currently operating under six distinct brands—Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura—across Thailand, Indonesia, Vietnam, and Japan, Cross Hotels & Resorts continues to expand with strategic intent and bold design values. This latest deal in Batam highlights the company’s commitment to delivering value to owners and transformative experiences to travelers.
For those keeping an eye on Southeast Asia’s emerging destinations, Batam is clearly on the rise—and Cross Hotels & Resorts is helping lead the way.
