Khamis Mushait’s first global hotel has officially opened its doors, marking a major milestone for hospitality in Saudi Arabia’s Aseer region. Operated under the globally recognized Mercure brand by Accor and managed by Amsa Hospitality, Mercure Khamis Mushait brings international standards, local charm, and modern amenities to a destination long known for its natural beauty and cultural heritage.
A New Chapter for Saudi Arabia’s Secondary Cities
Just 15 kilometers from Abha International Airport, Mercure Khamis Mushait is the first internationally branded hotel in the city. The opening reflects growing demand for midscale and economy hotels across Saudi Arabia’s secondary cities—an important part of the country’s Vision 2030 strategy to diversify the economy and boost tourism.
The hotel features 93 modern rooms across five floors, offering a blend of local authenticity and international comfort. Whether for business or leisure, guests can expect thoughtfully designed interiors inspired by Aseer’s unique cultural identity, all while enjoying world-class service from one of Accor’s most trusted brands.
Comfort Meets Culture at Mercure Khamis Mushait
At the heart of the property is a commitment to merging local flavor with global expectations. The hotel’s interiors have been curated to reflect the region’s rich artistic and architectural heritage. Guests will notice subtle design cues throughout—from color palettes inspired by the Aseer mountains to artwork celebrating Saudi traditions.
Facilities include:
- An all-day dining restaurant serving regional and international cuisine
- A stylish coffee shop ideal for socializing or business meetings
- A modern fitness center equipped with the latest technology
- An indoor swimming pool for relaxation and recreation
- A fully equipped meeting room designed for corporate guests
The hotel also offers 24/7 in-room dining, laundry services, and exclusive offers for members of ALL—Accor’s lifestyle loyalty program. Guests booking before August 31, 2025, can enjoy 20% off the best available rate and earn 4X bonus reward points, subject to flexible cancellation and blackout dates such as Eid Al Adha.
Strategic Partnership and Visionary Growth
Paul Stevens, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in the Middle East, highlighted the significance of this development. According to Stevens, the new Mercure is the first hotel to open under a master development agreement with Amsa Hospitality and sets the stage for future launches in cities like Ha’il, Jubail, and Al-Ula.
This partnership between Accor and Amsa Hospitality reflects a shared commitment to meeting rising demand with culturally resonant, quality hospitality options. Mercure, known for its “Discover Local” program, ensures each of its over 1,000 hotels worldwide offers a unique connection to its surroundings—and Mercure Khamis Mushait is no exception.
Aamir Riaz, Chief Operating Officer of Amsa Hospitality, shared his enthusiasm, saying the collaboration with Accor was key to bringing the Mercure vision to life in the Aseer region. Amsa, founded in 2020, is Saudi Arabia’s first startup hospitality company, focused on merging traditional Arabian values of generosity with modern service standards.
A Boost for Tourism in the Aseer Region
Known for its cooler climate, mountainous landscapes, and vibrant cultural scene, the Aseer region has long been a favorite for domestic travelers. The opening of Khamis Mushait’s first global hotel adds a new level of accessibility and comfort, especially for international visitors who may be less familiar with the area.
With Abha just a short drive away and attractions like the Asir National Park, Rijal Alma heritage village, and cable cars over the Sarawat Mountains nearby, guests will find plenty to explore. The hotel’s “Discover Local” experiences will also help travelers immerse themselves in Saudi culture—from curated dining experiences to regional art displays within the property.
Hameed Ali, General Manager of the new hotel, emphasized that the Mercure team is dedicated to offering personalized, locally flavored experiences that leave a lasting impression. Whether for business travelers seeking convenience or tourists looking to explore, Mercure Khamis Mushait is positioned to become a landmark of hospitality in the region.
For those looking to experience Saudi Arabia’s evolving travel scene in comfort and style, this opening is a compelling reason to add Khamis Mushait to the itinerary. With a global brand behind it and local culture at its core, the hotel promises something unique: a place where you can truly feel local, everywhere you go.
