Rixos Hotels increased reservations for its Egypt properties six-fold through a multi-channel digital campaign run with Yandex Ads targeting travellers in Russia and the Commonwealth of Independent States (CIS).
The strategy used search, display, Telegram promotions, Yandex Travel placement and performance tracking via Yandex Metrica over a seven-month period. The company reported measurable growth in brand visibility, website traffic and conversion rates across key markets.
The Turkish luxury hotel chain focused on boosting demand from Russia and CIS for its resorts in Sharm El Sheikh. The campaign operated between March and September 2025 and aimed to capture travellers at every stage of trip planning, with Yandex Travel serving as a core platform for hotel bookings and ruble-based payments. As a result, Rixos Sharm El Sheikh and Rixos Premium Seagate saw booking volumes rise six times, while Rixos Radamis Sharm El Sheikh climbed from 90th to 6th in Yandex Travel’s profitability ranking.
Seven-month digital push through Yandex channels fuels booking growth
Rixos Hotels entered the Russian and CIS markets with competitive pressure from regional and international operators offering Egypt as a holiday destination. The company selected Digital House, a digital agency with offices in Istanbul and London, to design and manage a campaign aligned with the behaviour and payment preferences of travellers in these markets. The initiative relied on multiple channels including Yandex search ads, display placements built around visual creatives, Telegram postings, and travel-specific placements on Yandex Travel.
Search advertising supported audiences with high booking intent, while display creatives targeted interest-based and behaviour-based segments. Telegram placements allowed the brand to reach travellers on one of the region’s most used messaging platforms. Yandex Travel delivered visibility advantages with premium placement features designed for hotel listings and seamless booking options in Russian rubles.
Yandex Metrica supplied real-time performance analytics, enabling continuous optimisation across formats and audience groups. The combined approach aimed to influence travellers from discovery to decision, with a focus on direct revenue generation for Rixos Hotels.
Traffic, sessions and conversions rise across core markets
Campaign results demonstrated broad improvements across key indicators. Website visits from Russia and CIS increased by 28.9 percent, while local sessions generated through Yandex search and display ads grew 175 percent. The total conversion rate rose 35 percent over the period measured, supporting the revenue impact recorded through bookings on Yandex Travel.
Rixos Hotels recorded the strongest uplift at its Rixos Sharm El Sheikh and Rixos Premium Seagate properties, each reporting a six-fold increase in reservations. Rixos Radamis Sharm El Sheikh, which entered the period at 90th place in Yandex Travel’s profitability ranking, advanced to 6th by the end of the campaign.
The results positioned Yandex Ads as the fastest-growing acquisition partner for Rixos Hotels in the Russian market. The brand has described the campaign as an example of how diversified advertising channels can convert awareness into measurable commercial outcomes.
In a statement, Yandex Ads Türkiye Agency Partnerships Lead Nejla Bilge Atila said: “Tourism companies compete not only with their competitors within their own country but also with destinations abroad where travelers are showing interest. Yandex Ads, on the other hand, provides access to a broad audience and a strong partner network across Western Europe and Central Asia, particularly on major platforms in Russia. Thanks to a holistic and effective strategy that combines platforms like Search and Telegram with tourism-specific tools like Yandex Travel, Rixos has increased its sales while offering its customers reliable and convenient booking options.”
The collaboration illustrates how tourism brands can benefit from region-focused advertising frameworks that integrate search, social and travel marketplace channels. The campaign indicates strong demand for Egyptian coastal resorts among Russian-speaking markets when supported with familiar payment systems and targeted messaging.
The expansion strategy also highlights competition among destinations vying for outbound travellers, particularly from Russia, where demand is shaped by currency stability, ease of booking and visibility across local digital ecosystems. For hospitality groups, the Rixos-Yandex partnership demonstrates the scale of impact achievable when a brand engages travellers across multiple touchpoints.
Rixos Hotels continues to focus on international audience growth, using data-driven booking channels to reinforce its market presence. The company maintains that the results achieved through Yandex Ads confirm the value of coordinated campaign structures built to attract and convert regional demand.
