Rixos Radamis Sharm El Sheikh has opened a new Sharm El Sheikh convention centre, unveiling what it calls the largest and most advanced convention facility in the region on Egypt’s Red Sea coast. The new Convention Centre spans 4,000 m² and is designed to host conferences, exhibitions, corporate meetings, and large-scale celebrations in Sharm El Sheikh. The launch aims to strengthen Red Sea business tourism and position the resort city as a hub for high-profile international events.
The facility is anchored by the Diamond Hall event space, a 1,800 m² main hall that can be used as a single venue or divided into three 600 m² sections to accommodate events of different sizes. Surrounding this central hall are seven fully equipped meeting rooms, a cinema hall, and a large foyer, creating a flexible complex tailored to modern MICE tourism in Egypt. The Convention Centre is supported by high-speed internet and advanced audiovisual systems designed to deliver seamless event operations.
Facilities and flexible event spaces
The Convention Centre at Rixos Radamis Sharm El Sheikh is built to handle a wide variety of business and social functions, from global congresses to private board meetings. Its 4,000 m² footprint allows organizers to combine large plenary sessions with smaller breakouts, using the Diamond Hall and seven meeting rooms in different configurations. This layout is intended to give planners more options when designing multi-day conferences and incentive trips along the Red Sea.
Diamond Hall sits at the core of the development as its flagship venue. The hall’s 1,800 m² space can host major conferences and gala dinners as a single expansive room, or be subdivided into three 600 m² sections to support parallel sessions and medium-sized events. The seven surrounding meeting rooms provide additional space for workshops, seminars, and closed-door meetings, giving the complex a layered event offering.
Guests arrive through a spacious main foyer that is designed to create a sense of arrival for delegates and VIPs. The foyer features an exclusive buffet area and dedicated coffee break zones, allowing for networking, informal discussions, and sponsor showcases. This pre-function space is also intended to help manage traffic flow between the main hall, meeting rooms, and cinema hall during busy congress days.
Complementing the convention halls and meeting rooms is a cinema hall configured for private screenings and corporate presentations. This venue offers an alternative format for product launches, film showcases, or executive briefings that require theatre-style seating and projection. Together with the meeting rooms and Diamond Hall, the cinema hall broadens the scope of events that can be staged within the complex.
Technology is a key focus throughout the new centre. High-speed internet coverage is built into the Convention Centre to support live streaming, hybrid events, and bandwidth-heavy presentations. Advanced audiovisual systems are installed across the halls and meeting spaces, enabling organizers to integrate lighting, sound, and visuals into their event designs without extensive external setup.
Boosting Red Sea business tourism
The opening of the Convention Centre is positioned as a milestone for Red Sea business tourism, adding large-scale meeting and event capacity to a destination best known for leisure travel. By combining a major events venue with resort accommodation and coastal surroundings, Rixos Radamis Sharm El Sheikh is targeting international congresses, corporate gatherings, and luxury social events that can benefit from both business and leisure offerings.
“The Convention Centre marks a milestone in the evolution of MICE tourism in Egypt and the region,” said Erkan Yildirim, Managing Director of Rixos Hotels Egypt. “As the largest convention centre of its kind, it reinforces our vision to position Sharm El Sheikh as a global destination for world-class events and business experiences.” His comments underline how the project is intended to lift the city’s profile within the regional meetings and events market.
With contemporary architecture and Turkish-inspired hospitality, the new complex aligns with the Rixos brand’s focus on upscale experiences and high-touch service. The integration of flexible meeting spaces, premium catering options, and advanced technology is designed to appeal to organizers seeking reliable infrastructure alongside resort-style amenities. This combination may make the venue attractive for companies and associations planning regional conferences or incentive programs.
As the largest convention centre in region, the facility is expected to attract new types of events to the Red Sea coast that previously gravitated to other Middle Eastern hubs. By offering a purpose-built Convention Centre alongside hotel facilities, Sharm El Sheikh aims to compete more directly for international business forums, trade shows, and high-end celebrations. In turn, this could generate additional demand for air connectivity, local services, and extended stays by delegates who choose to explore the wider destination.
The launch of the Convention Centre at Rixos Radamis Sharm El Sheikh signals a broader drive to diversify tourism demand beyond traditional sun-and-sea holidays. By investing in MICE tourism in Egypt, the property is positioning itself and the destination for year-round activity that can help smooth seasonal fluctuations. If the new venue succeeds in drawing regular large-scale events, it could further entrench the city’s role as a leading meetings and events destination on the Red Sea.
