A new chapter begins on the Sunset Strip as Mondrian Los Angeles reemerges as The Valorian Los Angeles, Curio Collection by Hilton.
The relaunch introduces a refined new identity that honours its cultural legacy while ushering the property into a new era in West Hollywood.
Perched at the center of iconic Sunset Boulevard, this trendsetting luxury hotel has long been a destination for tastemakers and travellers, originally brought to life in 1996 as the Mondrian with an unmistakable design sensibility, and later reimagined through a major redesign in 2018 that reinforced its status as a modern West Hollywood icon.
Cinematic and confident, the property channels the creative energy of West Hollywood while introducing a refreshed sense of style and experience along the Sunset Strip.
As part of the rebrand and relaunch, the hotel will be operated by Pivot, the lifestyle operating group of Davidson Hospitality Group, and will join Curio Collection by Hilton. The affiliation allows The Valorian to maintain its individuality while benefitting from Hilton’s global scale, distribution platform, and Hilton Honors loyalty program, introducing the hotel to a broader audience of discerning global travelers.
“The Valorian marks the next evolution of a hotel that has long helped define the Sunset Strip,” said Randy Diamond, regional vice president, operations, Pivot. “We are preserving the edge, creativity and sense of occasion that made this property iconic, while elevating the guest experience through a refined new identity, Hilton’s global platform, and the introduction of White Rabbit Sky Lounge for the next era of West Hollywood.”
“The Valorian is a natural fit for Curio Collection by Hilton,” said Brooke Thomas, brand leader, Curio Collection by Hilton. “It captures the creative spirit and cultural energy that define West Hollywood, while delivering a one-of-a-kind experience that is deeply rooted in its location. That is exactly the kind of experience Curio Collection is built to offer across its growing global portfolio.”
A Familiar Landmark, Reframed
Inside, The Valorian continues to deliver the surreal-meets-sophisticated design experience that has defined the property for decades, from its dramatic arrival sequence of 30-foot entry doors to interiors layered with bold color, rich texture, and atmospheric lighting. The experience unfolds with deliberate artistry. Guests step into a lobby conceived as a living work of art, an immersive space that intrigues and rewards exploration.
The hotel will continue to showcase a dynamic program of rotating art installations and cultural activations, rooted in West Hollywood’s enduring creative spirit.
Guest rooms and suites reflect the bright, modern aesthetic introduced in the property’s redesign, with sweeping views of the Sunset Strip, the Hollywood Hills, and the downtown Los Angeles skyline. The hotel also features a collection of distinctive suite experiences thoughtfully designed for longer stays, special occasions, and distinctly West Hollywood weekends.
Introducing White Rabbit Sky Lounge: A Rooftop Icon, Reimagined
The hotel’s legendary rooftop enters a new era with the debut of White Rabbit Sky Lounge, formerly the acclaimed SkyBar. Set high above the city, White Rabbit pairs panoramic views of the Hollywood Hills and the downtown Los Angeles skyline with an elevated, design-forward atmosphere, now complemented by dynamic day-to-night programming that transitions seamlessly from sunlit lounging to late-night energy.
New seasonal activations and immersive experiences will debut throughout the spring, alongside a curated cocktail list that spotlights inventive, spirit-forward creations. Together, these elements set the stage for a refined social destination, with a fresh aesthetic evolution set to be unveiled in early summer.
Casa Madera Continues as a Signature Dining Destination
Casa Madera will continue to welcome guests, remaining an essential part of the property’s culinary identity. Celebrated for its energetic atmosphere and polished approach to modern dining, the restaurant continues to draw both hotel guests and locals for an immersive experience as The Valorian enters its next chapter.
Images credit: The Valorian Los Angeles/ © 2026 Hilton
