IHG Hotels & Resorts is marking a significant milestone in its expansion strategy with voco hotels officially entering the Canadian market. With three new signings announced for Montreal, Toronto Airport West, and Niagara Falls, the brand’s debut represents a new chapter for premium hospitality in Canada—one that blends local character, reliable global quality, and a growing commitment to sustainability.
As one of IHG’s fastest-growing premium brands, voco has been redefining upscale travel experiences worldwide with its welcoming, relaxed approach. The brand’s signature hallmarks—“Come on in,” “Me time,” and “voco life”—promise to transform the guest experience from the moment of arrival to departure, emphasizing warmth, individuality, and local flavor. The Canadian expansion reflects voco’s success in appealing to both travelers and hotel owners who value authenticity, flexibility, and the reassurance of a global brand.
Three Distinct Destinations for voco’s Canadian Debut
The first voco hotels in Canada will launch in three strategically chosen locations, each with a unique identity but unified by the brand’s commitment to delivering memorable, sustainable stays.
voco Niagara Falls – Fallsview
Scheduled to open in late 2026, voco Niagara Falls – Fallsview will claim a coveted spot along one of Canada’s most famous tourist districts. The property is a thoughtful conversion of an existing hotel, blending its heritage with voco’s fresh, contemporary style. Guests will be able to choose from 232 rooms spread across two interconnected towers, with accommodations designed for relaxation after a day exploring the stunning falls and surrounding attractions.
Beyond guest rooms, the hotel will offer a revitalized lobby featuring a coffee shop and inviting social spaces, encouraging travelers to mingle and unwind. An on-property restaurant will serve delicious meals inspired by local ingredients and flavors. Amenities like an indoor pool and fitness center ensure that both leisure and business travelers find what they need for a balanced stay. The hotel’s location and design will make it a standout addition to Niagara Falls’ hospitality landscape, combining convenience with voco’s signature charm.
voco Montreal
voco Montreal will be the brand’s first new-build project in Canada, symbolizing a fresh architectural statement for the brand in the heart of one of the country’s most cosmopolitan cities. Targeting a mid-2027 opening, this downtown property is ideally situated near major landmarks, including the Montreal Convention Center, the University of Montreal Health Centre, and the historic gateway to Old Montreal.
Featuring 55 thoughtfully designed guest rooms, the hotel will reflect voco’s ethos of balancing indulgence and approachability. The spacious restaurant and lobby lounge concepts will invite guests and locals alike to experience Montreal’s culinary and cultural vibrancy in a relaxed, stylish setting. Whether business travelers attending conferences or tourists exploring the city’s renowned arts scene, voco Montreal aims to deliver an elevated yet accessible stay that feels uniquely local.
voco Toronto Airport West
Also opening in 2027, voco Toronto Airport West will set a new benchmark for sustainable hospitality in Canada. Located close to Toronto Pearson International Airport, this new-build property will offer the ultimate blend of convenience and environmental consciousness. With 180 modern guest rooms, a lively restaurant and bar, a well-equipped fitness center, and 3,500 square feet of flexible meeting space, it is designed to serve both business travelers and leisure guests looking for a stress-free airport stay.
Notably, voco Toronto Airport West aspires to be Canada’s first zero-emissions, carbon-neutral hotel, participating in IHG’s leading Low Carbon Pioneers Program. This ambitious sustainability goal underscores voco’s commitment to reducing its environmental footprint while providing guests with exceptional comfort and service. It is a bold statement about the future of travel in Canada, as both operators and travelers increasingly prioritize eco-friendly choices.
A Brand Built on Flexibility, Personality, and Sustainability
Since its launch, voco has stood out within IHG’s premium portfolio for its flexible approach to property conversions and new builds. This adaptability has been a key driver of its rapid global growth, making it a favorite among hotel owners seeking to refresh existing properties with a recognizable brand while retaining their own unique character. voco’s design philosophy emphasizes relaxed elegance, with welcoming public spaces, comfortable rooms, and vibrant restaurants and bars that encourage social connection.
voco’s global appeal is also rooted in its commitment to sustainability. The brand champions responsible operations by incorporating locally sourced amenities, reducing waste, and adopting energy-saving technologies. The brand’s Canadian expansion will carry forward these principles, including the standout goal of achieving a carbon-neutral hotel in Toronto. This approach resonates with modern travelers who are looking for premium experiences that align with their values.
Signature Guest Experience: From “Come on in” to “voco life”
At the core of voco’s identity are its three brand hallmarks designed to create a seamless, memorable stay:
- “Come on in”: Guests are welcomed with an inviting arrival experience featuring swift check-in, friendly service, and often locally inspired welcome treats that reflect the destination’s personality.
- “Me time”: Rooms are designed to be sanctuaries of comfort, with indulgent bedding, high-quality amenities, and thoughtful touches that encourage guests to unwind and enjoy personal time.
- “voco life”: Vibrant bars and restaurants offer spaces for celebration, relaxation, and connection, making each property a lively hub where locals and travelers can gather over delicious food and drinks.
These hallmarks ensure that while each voco hotel embraces its unique location, the brand delivers a consistent promise of quality and hospitality that guests can trust around the world.
Part of a Broader Global Expansion Strategy
voco’s entry into Canada comes as part of IHG’s larger strategy to grow its premium brand portfolio in key markets. In 2024 alone, voco secured 45 new signings, expanding its presence in India, Sweden, the United States, and Mexico. Significant recent openings include voco Saranac Lake in New York, voco Moab in Utah, and voco Royalty Puebla Downtown in Mexico. The brand now boasts 100 open hotels and 95 more in the pipeline worldwide—a testament to its flexibility and broad appeal.
Scott Duff, Vice President of Development, Canada for IHG Hotels & Resorts, emphasized this strategy, noting that voco’s success lies in its ability to blend the individual character of each location with the reassurance of a trusted global brand. This approach resonates strongly in Canada, where travelers value authenticity and owners seek the advantages of IHG’s powerful systems and loyalty program while delivering a distinctive experience.
voco’s Canadian debut is not just about opening new hotels—it is about bringing an entirely new hospitality concept to Canadian cities. By combining local flavor, sustainable design, and premium comfort, voco aims to offer Canadian travelers something genuinely different in a crowded market. Each property will be a reflection of its city’s character while upholding voco’s promise of relaxed, memorable stays.
As voco continues its swift global expansion, its entry into Canada represents both an opportunity and a responsibility: to set a new standard for premium hospitality that is local, personal, and sustainable. Canadian guests—and visitors from around the world—can look forward to experiencing a brand that understands that great travel is about more than just a place to sleep. It’s about feeling welcomed, enjoying comfort on your own terms, and connecting meaningfully with the destination.
