Wyndham Hotels & Resorts, in partnership with Groups360, is set to revolutionize the way group room blocks are booked, transitioning from a days-long process to a matter of minutes.
This innovation is poised to streamline group bookings for over 5,600 Wyndham properties across the economy and midscale segments, marking a significant advancement in the hospitality industry.
The new system, facilitated through the GroupSyncTM Marketplace, is designed to simplify the booking process for a wide range of group travel planners, including those organizing meetings, weddings, and events, as well as travel managers in industries such as construction and logistics.
With the ability to instantly browse real-time rates and availability, planners can directly book between 10 to 50 rooms, and even secure meeting spaces at participating hotels, all without the need for traditional hotel contact or RFPs.
Angie Gadwood, SVP Global Sales at Wyndham Hotels & Resorts, emphasized the company’s commitment to easing the booking process for clients, highlighting the versatility of GroupSync in accommodating various types of group bookings, from family reunions to extended work projects. This move aligns with Wyndham’s ongoing efforts to enhance service efficiency and customer satisfaction.
Kemp Gallineau, CEO of Groups360, pointed out the strategic value of incorporating Wyndham’s vast portfolio into the GroupSync platform. This integration not only broadens the instant booking inventory but also meets the diverse needs of travel planners and managers, reinforcing Wyndham’s position as a leader in the global hospitality industry.
The collaboration between Wyndham and Groups360 is part of a broader strategy to capture the burgeoning infrastructure-related travel market, which represents a significant revenue opportunity for Wyndham’s franchisees. In response to this potential, Wyndham has expanded its Global Sales force and introduced new tools aimed at identifying and leveraging infrastructure-related travel demands.
Furthermore, this initiative enhances the Wyndham Business program, offering an array of tools and resources designed to facilitate business travel. Targeting small and mid-size business owners, travel advisors, and meeting planners, the program provides discounted rates and exclusive benefits, underscoring Wyndham’s dedication to serving the business travel community.
With most U.S. Wyndham hotels expected to offer instant booking on GroupSync imminently, and the full portfolio to follow shortly, this development signifies a major leap forward in convenience and accessibility for group travel bookings.
To browse hotels, check rates and availability, or complete a booking, visit groupsync.com.
