SAS biofuel

SAS’s New EuroBonus Program Rewards Sustainable Travel

SAS will launch EuroBonus Conscious Traveler, a new reward program enabling EuroBonus members to make conscious choices when traveling with SAS – and get rewarded for it. ​

To launch in January 2024, this groundbreaking initiative is designed to encourage and reward EuroBonus members for making sustainable travel choices, aligning with the growing global commitment to environmental responsibility.

The EuroBonus Conscious Traveler program is a significant step in SAS’s journey towards a more sustainable future. Aron Backström, Vice President, Product & Loyalty at SAS, emphasizes the program’s role in driving forward the aviation industry’s transformation. The initiative is aligned with the industry’s goal of achieving net zero CO2 emissions by 2050, a target Backström describes as “perhaps our most important journey yet.

At its core, the program aims to involve customers in the shift towards net zero emissions, motivating them to make sustainable choices at every stage of their journey. SAS is committed to reducing its environmental impact, focusing on initiatives such as reducing and recycling waste, introducing fuel-efficient aircraft, optimizing flight routes for fuel efficiency, and emphasizing the development of sustainable aviation fuels.

Starting December 1, 2023, SAS will make a significant change by purchasing biofuel for all staff travels, demonstrating its dedication to sustainability. The Conscious Traveler initiative offers passengers a way to support SAS’s sustainable future actively. By choosing more environmentally friendly options, travelers not only reduce their carbon footprint but also earn rewards for their commitment.

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The program’s introduction brings a strategic shift for SAS. The airline will discontinue carbon offset for EuroBonus travelers, focusing instead on reducing total emissions from the outset. This move away from compensating emissions post-flight to investing in sustainable aviation fuels and emerging technologies marks a significant change in the industry’s approach to sustainability.

Participation in the EuroBonus Conscious Traveler program is simple and rewarding. Members who complete ten or more conscious steps during a calendar year will qualify as a Conscious Traveler and gain access to various rewards. These steps include learning about sustainable aviation fuel, purchasing biofuel, donating EuroBonus points to charity, buying sustainable products, reducing food waste by pre-ordering meals, and opting for sustainable choices throughout the journey, even at the destination.

Further details about the rewards will be revealed at the program’s launch in early 2024. This initiative by SAS is not just a loyalty program; it’s a commitment to a sustainable future, offering passengers a unique opportunity to be part of this vital global movement.

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