Holland America Line is taking its renowned Alaska cruises to new heights in 2025 by partnering with Sony Electronics for an unforgettable photography experience. The new collaboration promises guests an immersive way to capture the Last Frontier’s majestic wildlife, glaciers, and scenic landscapes, enhancing every moment of their journey with world-class photographic expertise.
This initiative blends adventure, education, and technology, ensuring travelers can preserve and share their memories in the best possible quality. By combining Holland America Line’s unmatched Alaska itineraries with Sony’s state-of-the-art cameras and professional insights, guests will experience Alaska through a whole new lens—literally and figuratively.
Introducing the “Alaska Through Your Lens” Sweepstakes
As a centerpiece of this collaboration, Holland America Line and Sony Electronics have launched the “Alaska Through Your Lens” photo sweepstakes. Guests sailing on 2025 Alaska itineraries are encouraged to explore the rugged beauty of glaciers, forests, and wildlife, capturing their favorite scenes and submitting their photos for a chance to win exceptional prizes.
Participants can enter the sweepstakes by visiting the official Sony Alpha Universe website or sharing their images on social media using the hashtags #AlphaHALcruise and #Sweepstakes. This open, engaging format invites everyone on board to become storytellers, sharing their personal perspective of Alaska’s raw natural wonders with a wider audience.
The grand prize includes an unforgettable Holland America Line Alaska cruise for two, plus a premium Sony Alpha 7R V camera and two top-tier G Master II lenses (70-200mm and 24-70mm), enabling winners to elevate their photography to new levels long after their voyage ends.
Professional Pop-Up Photography Classes Onboard
Beyond the sweepstakes, Holland America Line and Sony have teamed up to deliver hands-on learning opportunities right on the ship. In June 2025, Sony hosted an exclusive pop-up photography class aboard the Zaandam during its 7-Day Alaska Inside Passage cruise. Led by Sony Artisan Colby Brown, this interactive experience allowed guests to sharpen their skills using cutting-edge Sony equipment.
Participants learned to frame and shoot Alaska’s towering glaciers, rugged coastlines, and abundant wildlife, benefiting from professional guidance in a real-world setting. Sony’s Creators’ Cloud feature made it easy for guests to instantly transfer images to their smartphones for sharing with friends and family, underscoring the seamless integration of technology into travel.
For those who miss the live class, Holland America Line is also offering a condensed version of the session on stateroom TVs fleetwide, ensuring that every passenger has access to expert tips and insights, regardless of when they sail.
Spotlighting Alaska’s Glaciers and Wildlife
Holland America Line is recognized as the No. 1 cruise line for Alaska wildlife and wilderness tours, offering over 175 animal sanctuary and sightseeing opportunities. Every Alaska cruise includes a dedicated “Glacier Day,” spotlighting the region’s most iconic glaciers and giving guests an unparalleled front-row seat to one of nature’s most breathtaking spectacles.
Guests can marvel at glaciers calving into the sea, shimmering icefields that stretch to the horizon, and the raw power of Alaska’s natural forces. Shore excursions allow travelers to get even closer, with options that include glacier hikes, helicopter tours, and scenic cruises around these icy giants, making Glacier Day the highlight of every itinerary.
Holland America Line’s commitment to delivering authentic Alaskan experiences ensures that guests can appreciate the scale, beauty, and fragility of these vital natural wonders while learning about the importance of preserving them for future generations.
More Ways to Experience Alaska’s Wildlife
For wildlife enthusiasts, Holland America Line offers unparalleled opportunities to observe Alaska’s diverse fauna. Each ship carries a dedicated wildlife expert whose job is to help passengers spot whales, eagles, bears, moose, otters, seals, sea lions, and more along the cruise route.
Guests are provided with a wildlife spotting guide that lists the native animals they may encounter, along with a detailed map of the best viewing locations. This proactive approach turns the cruise into an interactive safari at sea, encouraging guests to keep their eyes peeled and cameras ready at all times.
Holland America Line’s dedication to wildlife education ensures that every spotting becomes a learning experience. By deepening travelers’ understanding of the animals and their habitats, the cruise line fosters a greater appreciation for Alaska’s wild, unspoiled character.
Highlights of 2025 Alaska Itineraries
- The 14-day “Great Alaska Explorer” itinerary offers an in-depth adventure with eight Alaska ports. Departures are roundtrip from Vancouver, Canada.
- Seven-day “Northbound Glacier Discovery” and “Southbound Glacier Discovery” itineraries cruise between Whittier (Anchorage), Alaska, and Vancouver aboard Nieuw Amsterdam and Noordam.
- Seven-day “Alaska Inside Passage” cruises sail roundtrip from Vancouver on Koningsdam, Nieuw Amsterdam and Zaandam.
- Seven-day “Alaska Explorer” cruises sail roundtrip from Seattle aboard Eurodam and Westerdam.
Holland America Line is committed to delivering guests unparalleled experiences at sea, and this collaboration with Sony is yet another example of its dedication to help ensure guests Savour the Journey on every cruise. For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Photo credit: Holland America Line
